Suzuki Philippines and Sakura Autoworld Break Ground on New 3S Dealership in Lucena City

(L-R) Mr. Roy Mitchel Silverio – General Manager of Sakura Autoworld, Inc.; Hon. Mark Don Victor Alcala – Mayor of Lucena City; Mr. Marco Gabriel Borromeo – Managing Director of Sakura Autoworld, Inc.; Mr. Norihide Takei – Director and General Manager for the Automobile Division of Suzuki Philippines; Mr. Yasuki Nakagawa – Assistant to the General Manager and Auto Sales Department Head of Suzuki Philippines; and Mr. Gerald Gomez – Branch Head of Suzuki Auto Sucat (Sakura Autoworld, Inc.).

Suzuki Philippines Incorporated (SPH), in partnership with Sakura Autoworld, Inc., proudly marked another milestone in its expansion journey with the groundbreaking ceremony for the upcoming Suzuki Lucena 3S dealership.

A Strategic Move for South Luzon

Located along Diversion Road, Brgy. Ilayang Dupat, the new dealership is set to provide greater accessibility and convenience for customers across Quezon Province. As Lucena continues to thrive as the progressive capital and commercial hub of Southern Luzon, the city offers the perfect setting for Suzuki’s latest facility—driven by strong economic activity, rising consumer demand, and a vibrant local community.

Building More Than a Dealership

During the ceremony, Mr. Norihide Takei shared an inspiring message:

“Today’s groundbreaking marks more than just the start of construction. It signifies continued growth, stronger collaboration, and shared success between Suzuki Philippines and Sakura Autoworld. Together, we are not only building a dealership — we are building opportunities, trust, and a stronger connection with the community.”

Complete 3S Experience

Set to become Sakura Autoworld’s 16th dealership, Suzuki Lucena will feature a full 3S facility—Sales, Service, and Spare Parts—designed to deliver a seamless customer journey.

2,000-sq.m. showroom capable of displaying up to five Suzuki vehicles
Five fully equipped service bays to provide reliable after-sales support

This expansion underscores Suzuki Philippines and Sakura Autoworld’s shared commitment to bringing accessible, dependable mobility solutions closer to Filipino families.

By Your Side, Always

The establishment of Suzuki Lucena reaffirms the brand’s promise to remain “By Your Side”, strengthening its presence in South Luzon while nurturing deeper connections with the communities it serves.