Asia’s leading luxury automotive brand, Hongqi, proudly welcomes a new face to its distinguished family—actress, model, and former Binibining Pilipinas International, Alice Dixson, as its newest brand ambassador.
With a career spanning over three decades, Alice Dixson embodies grace, resilience, and enduring elegance—qualities that mirror Hongqi’s own legacy of refined craftsmanship and innovation. As one of Asia’s oldest luxury vehicle manufacturers, Hongqi continues to redefine modern mobility under the visionary leadership of Giles Taylor, former Design Director of Rolls-Royce. Each vehicle in its lineup is a masterful blend of heritage and forward-thinking design, where tradition meets cutting-edge luxury.
Just as Hongqi has evolved with time, so has Dixson—perfecting her style, embracing new roles, and inspiring generations. Their partnership is a celebration of individuality, excellence, and the courage to drive one’s own path.
“Hongqi always looks to challenge the status quo and push for excellence in everything they do,” Dixson shares. “Their vision, ‘I Decide What Drives Me’, isn’t just a motto—it’s a mindset.
For me, what drives me is passion and courage. That’s why I drive Hongqi.”
As a multifaceted woman—actress, mother, and now ambassador—Dixson was drawn to Hongqi’s ability to deliver a driving experience that balances style, performance, safety, and comfort, all while embracing sustainability. She notes that her personal commitment to conscious living made Hongqi’s electric vehicle offerings especially compelling.
“I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” she says. “Even before they reached out, I admired their commitment to innovation and environmental responsibility. Joining the Hongqi family feels like a natural fit.”
Hongqi echoes Dixson’s enthusiasm, recognizing her as a powerful symbol of what the brand stands for.
“Alice’s exquisite taste, adventurous spirit, and values make her the perfect advocate to show the world what Hongqi is all about,” says Rashid Delgado, President of Hongqi PH and EVOxTerra, and Co-CEO of TDG. “Her name and style speak for themselves, and we’re thrilled to have her drive Hongqi into the future.”
With this partnership, Hongqi continues its journey of excellence—where every drive is a statement, and every ambassador is a reflection of its bold vision.
Marking the dawn of a new era for Hongqi Philippines, the brand unveils its latest ad featuring Alice and its all-new electric models—the E-H7 and E-HS7. The video is now live on Hongqi Philippines’ official Facebook (hongqi.philippines) and Instagram (@hongqi_ph) pages. Watch it here:
Philippine luxury car enthusiasts interested in test driving the models may visit Hongqi’s showrooms in BGC, Alabang, Manila Bay, and Quezon City, or visit Hongqi’s official website at www.hongqi.ph to learn more.
