From 007 to EVs: James Bond himself, Daniel Craig, is now the face of DENZA as the premium new energy brand prepares for global expansion—and its official entry into the Philippines.
A Global Icon Meets a Global Brand
DENZA, the premium electric vehicle marque under BYD, has tapped internationally acclaimed actor Daniel Craig to lead its new global campaign. Known worldwide—and especially in the Philippines—for his iconic role as James Bond, Craig brings a mix of strength, sophistication, and authenticity that mirrors DENZA’s vision of premium, technology‑driven mobility.
DENZA’s Arrival in the Philippines
DENZA’s Arrival in the PhilippinesFor Filipinos, the timing couldn’t be better. With fuel prices continuing to rise and demand for sustainable mobility growing, DENZA is set to introduce its B5 and B8 models this April 2026. These premium SUVs promise innovation, performance, and elevated design—giving local drivers a new standard in electric mobility.
Why Daniel Craig Matters Here
Filipinos know Daniel Craig as the suave yet tough James Bond, a character who embodies resilience and class. By choosing him as its global ambassador, DENZA signals that its vehicles are not just about technology, but also about lifestyle—premium, aspirational, and built for those who want to stand out.
A New Era of Premium EVs
“Daniel Craig represents qualities that resonate deeply with DENZA—strength, sophistication, and authenticity,” said Stella Li, Executive Vice President of BYD Global. “Together, we aim to showcase how technology, design, and emotion can shape a new vision of premium mobility.”
With Craig fronting campaigns for the B5, B8, and Z9 GT, DENZA is positioning itself as more than just another EV brand—it’s a global movement redefining what premium electric mobility means.
For Filipino Drivers and Collectors
DENZA’s entry into the Philippines isn’t just about cars—it’s about giving Filipinos access to a brand that blends cutting‑edge innovation with aspirational design. For collectors, enthusiasts, and everyday drivers alike, the arrival of DENZA signals a new chapter: one where owning an EV isn’t just practical, but also prestigious.