The 10th Philippine International Motor Show (PIMS) officially opened at the World Trade Center Metro Manila, drawing thousands of visitors on its first day. Organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), this milestone edition celebrates mobility, innovation, and automotive culture under the theme “Forward in Every Drive.”
A Milestone Gathering
The opening ceremony brought together automotive executives, government leaders, industry partners, media, and enthusiasts. Guest of Honor Director Patrick Aquino, CESO III of the Department of Energy’s Energy Utilization and Management Bureau, emphasized the importance of collaboration between government and industry:
“Over the past decade, the PIMS has served as an important platform for showcasing innovation, fostering industry engagement, and highlighting the continuing evolution of the Philippine automotive sector. This year’s theme, ‘Forward in Every Drive,’ appropriately captures the direction in which the mobility sector is moving: toward innovation, greater efficiency, and smarter approaches to meeting the country’s growing transportation needs.”
CAMPI President Jing Atienza echoed this vision: “Through collaboration and shared progress, the 10th PIMS showcases how the industry continues to push boundaries while shaping a future that is inclusive and responsive to the needs of Filipinos.”
Day 1 Highlights
Seventeen global automotive brands transformed the show floor into immersive destinations with vehicle launches, technology showcases, and interactive experiences:
- Suzuki — Jimny 3-Door, XL7 Hybrid Black Edition, Dzire Hybrid, Fronx Hybrid, and the All-New e VITARA.
- Isuzu — New 2026 D-MAX, mu-X, and TRAVIZ under “Built For Those Who Choose to be Different.”
- Nissan — Launched the All-New X-Trail e-POWER; previewed Kicks e-POWER, Navara Pro Plug-in Hybrid, and Primera EV.
- MG — RX9 PHEV, MG4 Urban, and HS PHEV.
- Toyota — Premiered the All-New Land Cruiser FJ, Hilux, and Land Cruiser HEV, alongside ICE, BEV, and HEV models.
- Mitsubishi — All-New Outlander PHEV and New XFORCE GLX.
- Jetour — Previewed T1, T2, X70 with Lightning i-DM tech, plus the GAIA G700 Premium SUV.
- BAIC — B60e Beaumont rEV, B40e Pro Trailmaster rEV, B30e Dune Hybrid.
- Chery — Tiggo rEV and sneak preview of the All-New QEV Smart EV Cruiser.
- Kia — Teased Sportage Turbo Hybrid, EV3, PV5; displayed Sonet, Sorento, Carnival, EV5, EV9.
- Omoda & Jaecoo — J5 SHS Hybrid, J5 EV, J7 PHEV, J8 PHEV, EJ6 EV.
- Foton — Traveller Sierra EV, TransVan i7 EV, Harabas TM300 MPV EV, EST 6×4 Tractor Head EV, and Coach EV bus.
- Geely — Revealed EX2 pricing and pre-launch promo.
- Honda — New logo, e:HEV lineup, Honda City, and electrified motorcycles.
- Subaru — Crosstrek e-BOXER Hybrid and Forester e-BOXER Hybrid Adventure Pack.
- VinFast — Limo Green, Herio Green, VF 3, and RENTAPASADA EV rental program.
- Tesla — Announced Grok AI, transforming vehicles into intelligent companions.
Beyond vehicle launches, PIMS featured aftermarket and lifestyle exhibitors, car care products, accessories, performance upgrades, and community gatherings — reinforcing the passion that drives the local automotive scene.
Event Details
Event DetailsThe 10th PIMS runs until June 7, 2026 at the World Trade Center Metro Manila, Pasay City. Gates open daily at 10:00 AM.
- Online tickets: ₱150 (regular), ₱120 (senior/PWD), ₱750 (bundle of 6) via pims.helixpay.ph.
- Onsite tickets: ₱200 (regular), ₱150 (senior/PWD/children).
Presented in partnership with BPI and Motul, the 10th PIMS is set to be the country’s biggest showcase of future mobility.