Scooters may dominate the Philippine motorcycle scene, accounting for nearly 70% of the market, but riders today are asking for more: bigger displacements, smarter technology, and premium comfort that fits their evolving lifestyles. That demand now takes center stage as SYM Premium Motorcycles officially opens its first dealership under Astra Prime Mobility Corporation at 338 MH Del Pilar, Grace Park East, 10th Avenue, Caloocan City.
A Home in the Heart of Motorcycle Culture
A Home in the Heart of Motorcycle 10th Avenue is no ordinary address. Widely regarded as the motorcycle capital of the Philippines, it has become a legendary destination for riders across the country. From rare spare parts to trusted shops for repair and customization, the avenue is a one‑stop hub where motorcycle culture thrives every day. For SYM Premium, opening its doors here is both symbolic and strategic — placing the brand at the very heart of the Filipino riding community.
A New Era for Filipino Riders
A New Era for Filipino RidersAstra Prime Mobility Corporation proudly ushers in a new era with SYM Premium, introducing scooters 300cc and above to the local market. These models are designed to meet the diverse demands of Filipino riders — whether navigating Metro Manila’s traffic, cruising provincial highways, or conquering expressways.
Peter Yung, Marketing Director of Astra Prime Mobility, emphasized the significance of the launch: “SYM Premium is more than just a new showroom. It’s a promise to Filipino riders. We’re bringing in scooters that combine power, technology, and comfort, designed for the diverse lifestyles of today’s riders.
Opening in Caloocan’s 10th Avenue means we are right where the culture lives, and we’re excited to grow with the community.”
The Premium Lineup
The soft opening of SYM Premium was more than just a ribbon‑cutting; it was a showcase of machines that spoke directly to the diverse lifestyles of Filipino riders. At the center of attention was the TTLBT 508, the flagship of the lineup. With its 508‑cc twin‑cylinder engine, Apple CarPlay integration, cruise mode, and cornering ABS, it redefined what a grand‑touring scooter could be. 
Riders who dream of conquering expressways or embarking on long provincial journeys immediately saw it as a game‑changer — the comfort of a scooter with the authority of a big bike.
Beside it stood the MAXSYM GT 400, a refined powerhouse built for smooth, confident rides. Its 400‑cc engine delivered strong torque and highway stability, while its elegant design and comfort‑focused ergonomics made it ideal for long commutes or weekend getaways. For riders upgrading from smaller displacements, this scooter offered a serious step up in both performance and sophistication.
Urban commuters gravitated toward the Cruisym 300, a model that blended practicality with premium touches. Keyless start, an adjustable windshield, and dual helmet storage made it perfect for navigating Metro Manila’s traffic while still enjoying comfort and convenience.
Adventure seekers, meanwhile, were drawn to the ADX 300. Fresh from its spotlight at IR Bikefest, this rugged scooter featured traction control, a TFT display, and styling built for both city traffic and off‑road escapes. 
Riders who love exploring beyond the usual routes — from provincial backroads to weekend trail rides — found it to be their perfect companion.
For those who wanted agility without sacrificing power, the Joyride 16 300 offered compact strength with a sporty stance. Its 16‑inch front wheel provided stability, while its nimble handling appealed to riders transitioning from entry‑level scooters into the 300‑cc class.
Finally, the Joymax Z 300 struck a balance of style and substance. With ABS, E.F.I., and a spacious seat, it was designed for professionals and enthusiasts who wanted a scooter that looked sharp and rode even sharper.
Together, these models embodied SYM Premium’s philosophy: scooters that combine performance, practicality, and innovation, tailored for the way Filipinos ride; whether in the city, on provincial roads, or on expressways. The lineup wasn’t just impressive; it was proof that SYM Premium understood the evolving demands of the local market and was ready to deliver.
The soft launch of SYM Premium at 10th Ave turned into a true celebration of riders and community. The atmosphere was electric as guests mingled, joined interactive segments, and cheered each other on during the raffles. Throughout the night, lucky participants took home KYT Helmets and Motul oils, adding an extra spark to the occasion. 
Yet the real highlight was seeing the new SYM models up close. Riders couldn’t hide their excitement as they sat on the scooters, tested the ergonomics, and imagined how perfectly each one fit their lifestyle; whether for the daily grind in Metro Manila, long provincial rides, or expressway adventures. The combination of bigger displacement engines, advanced technology, and premium comfort struck a chord, leaving many convinced that SYM Premium had built these machines with Filipino riders in mind.
Privileges and Perks
Beyond the machines, SYM Premium offers unmatched buyer privileges. Every purchase comes with a SYM Privilege Card, unlocking discounts across affiliate brands such as Alpinestars gear, KYT, Suomy, FDR and Vee Rubber Tires. Riders also receive a FREE 1 KYT helmet per purchase, plus PMS packages with Motul lubricants to keep their scooters in peak condition. With parts availability guaranteed, flexible payment options, and support through 3S Shops and SYM Corners, SYM ensures that ownership is as seamless as the ride itself.
Exclusively for Filipinos
Exclusively for FilipinosExclusively imported and distributed under the Infiniteserv International umbrella of companies, SYM Premium promises more units in the future to expand its lineup. The dealership is open Monday to Saturday, 8 AM to 5 PM, ready to welcome riders eager to experience intelligent luxury on two wheels.