IN PHOTO (from L–R): Franz Decloedt, Brand Head, RADAR EV Pickup Philippines; Marco Borromeo, President, Pacific Autoworld Inc. of the Borromeo Motoring Group; Joshua Sytin, Deputy Director, UAAGI; Lyn Buena, Chief Marketing Executive & SVP, UAAGI
RADAR EV Pickup Philippines, under UAAGI Auto Group, has officially opened its Cebu dealership in partnership with Pacific Autoworld Inc. of the Borromeo Group of Companies, bringing the brand’s innovative New Energy Vehicle (NEV) pickup lineup closer to motorists across the Visayas.
The Cebu dealership follows the partnership agreement signed earlier this year between RADAR EV Pickup Philippines Brand Head Franz Decloedt and Pacific Autoworld Inc. President Marco Borromeo, marking RADAR’s formal entry into the Cebu market as part of its broader expansion across the Visayas and Mindanao.
Strategically located in one of Cebu’s key automotive districts, the dealership features a modern showroom showcasing the RADAR RD6 ECON (Battery Electric Vehicle) and RADAR RD6 EM‑P 4WD (Plug‑in Hybrid Electric)—models that highlight electrified performance, long range, and the versatility expected from a true work‑ready pickup. Complementing the showroom is a fully equipped aftersales facility with five service bays, ensuring efficient maintenance and quality care throughout the ownership journey.
The dealership was formally inaugurated on August 3, 2026, with a ribbon‑cutting led by executives from Pacific Autoworld Inc. and the Borromeo Group of Companies, including President Marco Borromeo, Director Paolo Borromeo, and Founder Max Borromeo. They were joined by RADAR EV Pickup Philippines Brand Head Franz Decloedt, UAAGI Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Dealer Development Director Engr. Marvin Martinez.
Backed by 25 years of automotive expertise, the Borromeo Group is well‑positioned to introduce a new generation of pickups to Cebu. Through this partnership, customers can now experience a vehicle that redefines the traditional pickup—combining rugged capability, premium comfort, intelligent technology, and advanced safety with the efficiency and performance of electrified mobility.
Further strengthening the ownership experience, the RADAR RD6 comes with a 5‑year or 150,000‑kilometer bumper‑to‑bumper warranty and an 8‑year or 200,000‑kilometer high‑voltage battery warranty.
The RADAR Cebu dealership is located at Gov. M. Cuenco Avenue corner J. Panis Street, Banilad, Cebu City. Customers may visit the showroom to explore the RD6 lineup, book a test drive, or inquire about electrified pickup offerings. For inquiries, contact 0920 963 2471.
The Cebu opening marks another milestone for both companies, becoming the fourth UAAGI‑distributed brand under Pacific Autoworld Inc. in Cebu—joining BAIC, Chery, and JETOUR. While further strengthening UAAGI’s nationwide retail and aftersales network.