Industry News
Precision on Display: Yamaha Showcases Elite Performance at Sport Machine Night
The final night of the Yamaha Motorshow 2025 exploded into a symphony of speed, style, and sheer mechanical power during the electrifying Sport Machine Night — a jaw-dropping celebration of Yamaha’s most powerful, most thrilling motorcycles. Taking center stage in this adrenaline-charged finale was the exclusive preview of the all-new Yamaha R9. With a MotoGP-inspired […]
August 4, 2025 Industry News
No to Kamote Drivers: Bajaj Three-Wheelers Push for Safer Streets and Smarter Rides
Road safety isn’t just the government’s job—it’s everyone’s responsibility. And Bajaj Three-wheelers are stepping up to prove that discipline on the road starts with the right mindset and the right ride. In partnership with the Motorcycle Philippines Federation (MCPF) and the Tri-Cab Engine Association of the Philippines (TEAPI), Bajaj is driving a powerful campaign to […]
August 3, 2025 Industry News
Chery Auto Philippines Accelerates into the Second Half of 2025 with Bold New Launches, Expanding Network, and Stronger Dealer Synergy
Chery Auto Philippines is revving up for an exciting second half of 2025, unveiling an aggressive growth strategy marked by new model launches, continued nationwide expansion, and a renewed focus on innovation and customer satisfaction. At its recently held Mid-Year Dealer Conference, the brand brought together its nationwide dealer network under the theme “United in […]
July 31, 2025 Industry News
Honda Philippines Unveils Strategic Merger to Accelerate Market Leadership and Sustainable Growth
In a bold move to redefine its role in the Philippine mobility landscape, Honda Philippines, Inc. (HPI) today announced its plans to merge with Honda Parts Manufacturing Corporation (HPMC). This strategic integration is designed to consolidate the strengths of both organizations, paving the way for a more agile, efficient, and future-ready Honda in the Philippines. […]
July 30, 2025 Industry News
One Destination, Endless Rides: Brixton Joins Bikerbox Parañaque
To elevate your riding experience and streamline our operations, we’re bringing the Aprilia Moto Guzzi Brixton Store under one roof with our main service hub in Ireneville, Sucat, Parañaque—better known to the riding community as Bikerbox. This strategic move allows us to sharpen our focus on the Aprilia and Moto Guzzi brands while paving the […]
July 30, 2025 Industry News