Hariphil Asia Resources, Inc. (HARI), the official distributor of Hyundai commercial vehicles in the Philippines, celebrates 24 years of empowering Filipino drivers and transport cooperatives. This milestone is more than a corporate achievement; it’s a tribute to the everyday heroes who keep the nation moving: the drivers, operators, and cooperatives that form the backbone of public mobility.
Powering Modernization Through Partnership
Hyundai Trucks & Buses Philippines continues to champion transport modernization by forging strong partnerships with local cooperatives like Bulusan Transport Cooperative (Bultrasco). With Hyundai’s dependable, world-class mobility solutions, these cooperatives are transforming their fleets and uplifting their communities.
Through its Tsuper Deals Program, HARI makes modernization more attainable by offering:
- Up to ₱200,000 off HARICAB variants
- Up to ₱400,000 off Modern PUV (MPUV) units
These discounts help small operators and cooperatives nationwide take bold steps toward safer, more efficient transport systems.
Hyundai HD50S GT Modern PUV: Built for the Road Ahead
Hyundai HD50S GT Modern PUV: Built for the Road AheadLeading the charge is the Hyundai HD50S GT Modern PUV—a vehicle engineered for power, reliability, and comfort. Designed with both drivers and passengers in mind, it delivers a safe, seamless, and sustainable transport experience. It’s also perfectly aligned with the government’s “Biyahenyo” modernization program, which HARI actively supports to help cooperatives thrive.
Bultrasco’s journey is a shining example: from an initial fleet of 15 units, they’ve grown to 30—proof of what’s possible with courage, commitment, and Hyundai’s trusted after-sales support.
“Siguro kung sa mga parehas namin na nag-uumpisa, lakas lang ng loob. ‘Wag silang matakot. Nag-umpisa kami sa 15, unti-unti naming inunlad, at ngayon halos 30 na. Kung hindi kami nagsubok, baka hanggang ngayon traditional pa rin kami,” — Bultrasco representative
Their message to other cooperatives? Take the leap. Modernization isn’t just about vehicles—it’s about changing lives.
A Vision for Inclusive, Sustainable Mobility
For HARI, partnerships like Bultrasco’s reflect a deeper mission: to empower Filipino drivers, operators, and entrepreneurs with future-ready transport solutions.
“Every Hyundai truck and bus represents a step toward progress,” said Ma. Fe Perez-Agudo, HARI Vice Chairman, President, and CEO. “By working hand in hand with cooperatives like Bultrasco, we’re helping transform not just fleets, but lives and communities.”
As HARI marks 24 years of leadership, Hyundai Trucks & Buses Philippines remains committed to building a progressive, inclusive, and sustainable transport future—one cooperative, one driver, and one journey at a time.