The Japan Mobility Show 2025 is revving up as the global stage for innovation—and this year, it plays host to a stylish milestone in British automotive design. On 29 October at 09:55 JST, the BMW Group Keynote at the West Exhibition Hall will unveil the latest creation from the enduring collaboration between MINI and legendary designer Paul Smith.
MINI Meets Paul Smith: A Legacy of Creative Fusion
This unveiling marks a new chapter in a partnership that began in 1998, when Paul Smith first wrapped a Classic Mini Cooper in his signature visual style. A year later, he celebrated the Mini’s 40th anniversary with a one-off model featuring his iconic “Signature Stripe.” Since then, the duo has continued to push boundaries with the MINI Strip (2021) and MINI Recharged (2022)—each a bold reimagining of MINI’s design language through Smith’s artistic lens.
Now, in 2025, the collaboration returns with a fresh take that blends British charm, sustainability, and electric innovation—ready to turn heads in Tokyo.
MINI’s Full Lineup on Display
At the BMW Group stand, MINI will showcase its diverse and electrifying portfolio, highlighting the brand’s evolution and commitment to performance, practicality, and personality:
- MINI Cooper SE: A fully electric thrill machine delivering 218 hp and that unmistakable go-kart feel.
- MINI Cooper 5-Door S: Compact, agile, and more practical than ever—perfect for city driving with extra space.
- MINI Cooper Convertible: Embracing the ‘Always Open’ philosophy, it’s all about spontaneous, open-air fun.
- MINI John Cooper Works Aceman: Launched earlier this year, this all-electric powerhouse packs 258 hp from a 54.2 kWh battery, combining MINI’s clever use of space with serious performance.
- MINI Countryman S ALL4: The largest in the MINI family, built for adventure with generous space and all-wheel drive capability.
Japan Mobility Show: A Global Hub for Future Mobility
Running from October 29 to November 9 2025, at Tokyo Big Sight, the Japan Mobility Show is one of the world’s premier platforms for next-gen transport. With over 130 exhibitors, it transforms the Japanese capital into a hub for cutting-edge mobility concepts, sustainable innovation, and visionary design.
MINI and Paul Smith’s latest creation isn’t just a car—it’s a celebration of style, heritage, and the future of driving. Stay tuned as Tokyo becomes the canvas for this bold new chapter.