MV Agusta opened the gates of its legendary Schiranna factory for the very first time this past weekend—and the response was nothing short of extraordinary. Over 5,000 visitors from 36 countries joined the iconic Italian motorcycle brand to celebrate 80 years of MV Agusta, marking a historic milestone with two days filled with passion, speed, heritage, and community.
Held on June 21–22, 2025, the inaugural MV Agusta Open Days welcomed fans, collectors, riders, and partners from across the globe—from the U.S. and Australia to Chile, New Zealand, and all corners of Europe and Asia. The event delivered a powerful message: MV Agusta’s legacy burns brighter than ever.
Factory Tours, Test Rides, and Global Camaraderie
Visitors were treated to guided factory tours, giving over 2,000 guests a rare glimpse behind the scenes of MV Agusta’s beating heart in Schiranna. Meanwhile, the thrill of the brand’s modern-day engineering could be felt in the 250+ test rides conducted throughout the weekend—offering riders a firsthand taste of MV’s legendary performance.
The Moto Club Internazionale di Cascina Costa, one of the event’s key partners, helped elevate the atmosphere with vibrant club representation from Italy, Germany, Benelux, and France—creating a festival-like energy and reinforcing the deep sense of family among MV enthusiasts worldwide.
A Celebration of the Past—and a Bold Look Toward the Future
Luca Martin, Executive Director of MV Agusta Motor S.p.A., shared his gratitude and vision:
“I want to sincerely thank everyone who contributed to the success of this event—our employees, partners, collaborators, and above all, the thousands of enthusiasts who celebrated this important milestone with us. The 80th anniversary is not just a tribute to our history, but a declaration of our future—a future powered by the same passion that’s driven the MV Agusta dream for eight decades.”
From vintage classics to the latest models, from roaring engines to heartfelt reunions, the first edition of MV Agusta Open Days proved more than a celebration—it was a movement. A powerful reminder that MV Agusta is not just a motorcycle brand, but a living, evolving expression of Italian excellence, craftsmanship, and adrenaline-fueled heritage.