Royal Enfield, the world’s oldest motorcycle brand in continuous production, today announced the date for its global marquee ride that celebrates the spirit of motorcycling – the Royal Enfield One Ride. One of the world’s largest curated single-day rides, One Ride calls on riding enthusiasts and Royal Enfield riders across the world to come out and ride as one, celebrating the camaraderie and brotherhood. The 10th edition of One Ride will be organised across 35 countries on September 26 2021, with strict adherence to all COVID protocols.
While One Ride celebrates riders and their common passion and enthusiasm for riding a motorcycle, this year Royal Enfield is rooting for the adoption of Responsible Travel practices by its rider community, in a bid to #LeaveEveryPlaceBetter. Towards this, a behaviour change campaign is being launched to sensitise and encourage riders to – carry their own waste back, support local communities and businesses, avoid single-use plastic during the ride and maintain all COVID protocols.
Commenting on One Ride, Vimal Sumbly, Business Head, Asia Pacific markets at Royal Enfield, said, “Royal Enfield with its 120 year old legacy has always nurtured the Pure motorcycling spirit through adventure, travel and exploration. The culture of leisure riding is propagated through several deeply engaging and experiential rides under our Rides and Events Programme. One Ride for us is not just a marquee ride but a celebration of the spirit of motorcycling, getting and our growing community. In 2019, we had over 30 rides with participation from over 2000 riders from Thailand, Indonesia, Australia, Korea, Vietnam, Philippines, Malaysia and Singapore. We are rapidly growing the community of leisure riders across the globe and bringing back the pure joy of riding. We are confident that this year, we will make the One ride even more successful with our loyal community and a shared passion for riding.”
In the Asia Pacific region, Royal Enfield has always ensured sustainable riding practices with efforts towards positive impact on the local community. As part of its Social Mission, COVID support was offered in APAC markets through activities such as food distribution, relief fund, and awareness drives. In Thailand, Royal Enfield held a food distribution drive for the underprivileged local communities in Wat Sangwet and Pakkret, home for the children with disabilities situated in Bangkok and Nonthaburi province, while in Jakarta, Bandung and Bogor there was a free kitchen service for the homeless. In Australia, Royal Enfield worked with the Food Bank Australia and distributed over 8000 food packages. We also organise many cause-led rides which spread awareness about locally relevant issues.
This year, One Ride will see motorcycling enthusiasts of all ages from diverse regions and social identities come together on this day for a ride that is inclusive and fiercely unique. The camaraderie of thousands of Royal Enfield enthusiasts will be enlivened over the world as they gear up to participate in One Ride, while creating awareness around and focusing on adopting ‘Responsible Travel’ in a bid to #LeaveEveryPlaceBetter. To ensure riders safety, strict COVID protocols will be followed at all locations. All riders will be checked for temperature and vaccination certificate (one dose or both). Along with this wearing a mask will be mandatory and all riders will be encouraged to keep a safe distance from each other.
One Ride 2021 is being organized across more than 400 cities in India, and 35 countries globally including Thailand, Indonesia, Australia, Korea, Japan, SIngapore, Malaysia, Philippines, Cambodia Argentina, Columbia, Spain, Mexico, Peru, Chile, United Kingdom, Ecuador, France, Uruguay, Costa Rica, Spain, Brazil, Dubai, France, Italy, and Germany among others. Enthusiasts can either join a ride or host a ride by visiting the official website.
To be part of the ride, please register at – royalenfield.com/oneride/