Suzuki Philippines Incorporated (SPH), the country’s leading distributor of compact vehicles, continues to accelerate its nationwide expansion with the grand opening of Suzuki Auto Iligan, in partnership with DES Strong Motors, Inc.
Strategically located in Purok Ilang-Ilang, Santa Filomena, Iligan City, the newly inaugurated 3S dealership — offering Sales, Service, and Spare Parts — stands as a testament to Suzuki’s unwavering commitment to delivering accessible, high-quality vehicles and exceptional customer care to Filipinos across the country.
A Strengthened Alliance
Sato – Suzuki Philippines’ General Manager for After Sales, Service and Marine, Ms. Marilou Du-Lumapas – DES Strong Motors
Inc’s Vice President, Dr. Silvestre Lumapas Jr. – DES Strong Motors Inc’s President, Mr. Koichiro Hirao – Suzuki Philippines’
President, Ms. Louise Camille Lumapas – DES Strong Motors Inc’s Managing Director, Mr. Norihide Takei – Suzuki Philippines’
Director and General Manager for Automobile Division.
Suzuki Auto Iligan marks the fourth dealership under the management of DES Strong Motors, Inc., led by Dr. Silvestre Lumapas Jr. (President), Ms. Marilou Du-Lumapas (Vice President), and Ms. Louise Camille D. Lumapas (Managing Director). This expansion reflects the group’s deep trust in the Suzuki brand and their shared vision of providing reliable mobility solutions to customers in Northern Mindanao.
During the ceremonial launch, Mr. Koichiro Hirao, President of Suzuki Philippines, expressed his appreciation for the continued collaboration:
“This marks another milestone in our partnership with DES Strong Motors. Their passion and commitment continue to inspire us at Suzuki. We are proud to open Suzuki Auto Iligan — a new home for customers in Lanao del Norte and nearby areas.”
A New Hub in the City of Majestic Waterfalls
Known for its rich natural beauty and economic vitality, Iligan City is one of Northern Mindanao’s most progressive urban centers. The establishment of Suzuki Auto Iligan not only strengthens the brand’s regional presence but also supports the city’s ongoing growth in industry, trade, and tourism.
The dealership features:
- A modern showroom showcasing Suzuki’s latest vehicle lineup
- State-of-the-art service bays for efficient and reliable after-sales support
- A commitment to delivering a seamless customer experience from purchase to maintenance
By Your Side, Every Step of the Way
“At Suzuki, we live by our promise to always be ‘By Your Side,’” Mr. Hirao added. “Through our vehicles, our service, and our trusted dealer partners like DES Strong Motors, we strive to be part of every customer’s journey — supporting them every step of the way.”
With the launch of Suzuki Auto Iligan, Suzuki Philippines and DES Strong Motors reaffirm their shared mission: to bring mobility, value, and trust to Filipino motorists — ensuring that Suzuki remains a brand that is truly By Your Side.