IN PHOTO: TMP Executive Vice President of Marketing Division, Jose Maria Atienza; TMP President, Masando Hashimoto; Toyota Dagupan Group Chairman, Juanito Ong Jr.; and Toyota Dagupan Group President, Rene So.
Toyota Motor Philippines, in collaboration with Toyota Dagupan City Inc., proudly announces the grand opening of its new Toyota Ilocos Sur dealership. Located in Barangay Langlangca II, Candon City, this new facility is designed to meet the growing demands of Toyota customers in the region.
This state-of-the-art dealership operates as a full ‘3S’ facility, providing Sales, Service, and Spare Parts. It boasts a spacious four-car showroom and a well-equipped service center, which includes 47 general service and body repair bays. These modern amenities ensure that customers in Ilocos Sur and surrounding areas receive the highest standard of care and convenience.

Fueling Local Growth and Community Engagement
IN PHOTO: TMP Vice President of Service Planning & Administration Marvin Gardiner; TMP Vice President of Dealer Development Soichiro Shirato; TMP First Vice President of Vehicle Sales Operations Elijah Marcial; TMP First Vice President of Value Chain and Customer Engagement Operations Mike Masamayor; TMP Senior Vice President of Marketing Division Sherwin Chua-Lim; TMP Senior Vice President of Marketing Division Masahiro Haoka; TMP Executive Vice President of Marketing Division Jose Maria Atienza; TMP President Masando Hashimoto; Toyota Dagupan Group Chairman Juanito Ong Jr.; Toyota Dagupan Group President Rene So; Toyota Dagupan Group Executive Vice President Jasper Ong; Toyota La Union General Manager Richmond So; Lexus Manila President Carlo Ablaza; TMP First Vice President of Customer Service Operations Bernardino Arevalo; and Lexus Manila Senior Advisor to the Board Raymond Rodriguez.
“We are proud to witness our vision materialize with the opening of this dealership. This isn’t just a new business venture for Toyota—it’s a testament to the dedication and hard work of all those involved,” said TMP President Masando Hashimoto. “With the launch of this dealership, we aim not only to serve our valued customers but also to strengthen the community and contribute to the economic growth of Ilocos Sur,” he added.
Toyota Dagupan Group President, Rene So, expressed, “Today marks a significant milestone, not just the opening of a dealership, but a reaffirmation of Toyota’s commitment to the people of Ilocos Sur and beyond. Our mission has always been to bring happiness through mobility, and we are excited to be a trusted partner in ensuring every journey is safe, reliable, and enjoyable.”
Ilocos Sur, located in Northern Luzon, is celebrated for its rich cultural heritage, stunning Spanish colonial architecture, and picturesque coastal and mountainous landscapes. The province is easily accessible through major highways such as MacArthur Highway and the Ilocos Sur–Cervantes Road, with Vigan City serving as its cultural heart. The nearest airport is in Laoag, Ilocos Norte, about two to three hours away by car.