MV Agusta announces its participation to the 2023 edition of EICMA, the world’s most important motorcycle show, to be held in Milan on November 7-12, 2023 . This will mark a grand return for the Schiranna brand, with an impressive roster of stunning models, projects and initiatives that will delight fans and owners from across the world.
Among these novelties, MV Agusta will reveal the much awaited 9.5 project in its final form. This coming edition will also be MV Agusta’s first EICMA participation in collaboration with its new partner, PIERER Mobility AG, proving how the partnership is moving in the right direction. Visitors will have an opportunity to discover the latest MV Agusta range, as well as the new designs and cutting-edge technologies, on top of being offered a first glimpse of the company’s future plans.
Timur Sardarov, CEO, MV Agusta Motor S.p.A., commented: “Thanks to the collaboration with PIERER Mobility AG, Europe’s largest motorcycle producer, as a new, solid partner in our venture, we have grown stronger and expanded our operational capabilities. The road ahead is the most exciting we could dream of. MV Agusta, with its iconic models all produced in Italy, will continue to draw the undivided attention of public and critics. No doubt that once again, Motorcycle Art will be the talk of the show.”
Luca Martin, Chief Operations Officer, MV Agusta Motor S.p.A., added: “EICMA represents the world’s most important spotlight on the motorcycle industry and we are delighted to be back at such a strategic event. It will be the perfect opportunity for us to showcase to our fans, business partners and media friends the direction in which MV Agusta is going. The partnership with PIERER Mobility AG has brought many changes and improvements in every aspect of the company and EICMA is the perfect opportunity for us to recap the last 11 months and to look at the exciting next chapter for our incredible brand.”
MV Agusta booth (B68) is located in Hall 18.