adidas

The Three Stripes Meet the Four Rings: adidas x Audi F1 Team Launch Multi-Year Collaboration

adidas is shifting into high gear with the announcement of a multi-year partnership with the future Audi F1 Team, marking a bold new chapter in motorsport innovation and style. As Audi prepares to make its highly anticipated Formula 1 debut in 2026, adidas joins the journey as Official Team Partner, bringing its cutting-edge performance technology […]

September 18, 2025 Lifestyle

adidas Enters Formula 1 with Multi-Year Mercedes-AMG PETRONAS F1 Team Partnership

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula 1. Built on a shared commitment to performance and excellence, the partnership leverages adidas’ […]

January 7, 2025 Lifestyle