MINI Countryman
International BIG LOVE launch campaign for the new MINI Edition models
The new MINI Edition models are due to hit the showrooms in spring 2022. For the first time, all current models of the tradition-steeped British premium car manufacturer will be launched at the same time, each in its own special edition. The market launch will be accompanied by an equally novel form of communication. An […]
February 11, 2022 Industry News, What's New
MINI and the IAA Mobility 2021: #BIGLOVE – a feeling that lasts
#BIGLOVE is the MINI way of showing how two small words can inspire positive action. Ever since the brand was born in 1959, MINI has been all about doing more with less and finding the most creative ways to use space. The current campaign being run by the British premium brand goes one step further. […]
September 10, 2021 Industry News