BMW, the Western Golf Association (WGA) and the PGA TOUR signed a five-year extension of their long and successful partnership.

The BMW Championship will continue as the penultimate tournament in the PGA TOUR’s FedExCup Playoffs, featuring 70 of the world’s best players competing for the 30 places at the season-ending TOUR Championship. Before BMW came on board as title sponsor, the tournament was known as the Western Open and was first held in 1899, making […]

November 24, 2021 Lifestyle

Sheer Driving Pleasure gets an update: New Remote Software Upgrade for around two million BMW vehicles worldwide

BMW Remote Software Upgrades deliver comprehensive improvements to key vehicle functions, bring the latest digital products into the vehicle over the air and ensure software is always up to date. The BMW Group is offering its third over-the-air upgrade this year – this time for around two million BMW vehicles worldwide. By the end of […]

October 13, 2021 Industry News