MV Agusta Motor S.p.A. proudly announces the launch of Sartoria Meccanica, the most advanced and exclusive motorcycle customization program ever conceived by the legendary Schiranna brand. This visionary initiative redefines personalization, offering true connoisseurs a bespoke experience where every motorcycle becomes a singular masterpiece—crafted to reflect the owner’s unique taste, lifestyle, and vision.
At the heart of Sartoria Meccanica is the newly inaugurated MV Agusta Centro Stile, now fully operational within the brand’s historic headquarters. Renowned for its world-class design excellence, Centro Stile has shaped some of the most iconic motorcycles in history. Its full creative and engineering prowess now converges in Sartoria Meccanica, blending Italian craftsmanship with cutting-edge innovation to deliver customization at the highest level.
A Tailored Experience, Beyond Configurators
Sartoria Meccanica begins with a direct, in-depth consultation between the customer and MV Agusta’s design team. This is not a digital configurator—it’s a collaborative atelier experience, where every detail is refined through dialogue, artistry, and engineering precision.
Each motorcycle is transformed into a one-of-one creation, with limitless possibilities including:
- Unique Color, Trim & Graphics: Custom liveries and visual themes inspired by MV Agusta’s heritage or the client’s imagination
- Advanced Materials: Carbon fibre, titanium, billet-machined aluminium, and premium leathers selected for performance and elegance
- Special Components: Exclusive MV Agusta parts and bespoke technical solutions tailored to the rider’s needs
- Hand-Finished Detailing: Artisanal craftsmanship including hand-stitched saddles, CNC-machined elements, and precision carbon fibre work
Three Levels of Bespoke Customization
Sartoria Meccanica is available across the entire MV Agusta model range, with three distinct tiers:
- Essenziale: Personalized color schemes, graphics, and saddle materials with no limits on visual customization
- Ricercato: Elevated complexity, allowing customization of technical components such as the frame, swingarm, triple clamp, and wheel selection
- Iconico: The pinnacle of personalization. Includes all prior options plus high-performance components, one-off engineering solutions, a custom-designed helmet, and a bespoke paddock stand. Each Iconico creation is a blank canvas for the customer and MV Agusta’s stylists to co-create a true work of Motorcycle Art
Every request is meticulously evaluated and, if technically and legally feasible, executed with uncompromising precision.
One-of-One Masterpieces
Motorcycles crafted through Sartoria Meccanica are not mere machines—they are certified works of art. Each comes with a certificate of authenticity and a bespoke plaque bearing the Sartoria Meccanica badge, signifying its status as a true one-of-one creation.
Covered by MV Agusta’s standard 5-Year Factory Warranty, these motorcycles offer not only exclusivity but enduring quality and performance.
Luca Martin, CEO of MV Agusta Motor S.p.A., shared:
“At MV Agusta, our customers are at the heart of everything we do. Sartoria Meccanica reflects our commitment to delivering not just exceptional motorcycles, but truly unique experiences tailored to each individual’s passion and vision. It is an honour for us to collaborate with our customers in creating one-of-a-kind machines for those who want to turn their motorcycle dreams into reality.”
Sartoria Meccanica is more than customization—it’s a celebration of individuality, engineering excellence, and Italian artistry. It marks a new chapter in MV Agusta’s legacy, where every motorcycle becomes a timeless expression of its rider.