2024 marked a year of impressive growth for Caltex, marketed by Chevron Philippines Inc. (CPI), with significant expansions in its retail network and strategic partnerships aimed at improving accessibility and service quality for Filipino motorists.
In this year alone, Caltex opened over 40 new fuel stations across key locations nationwide, extending its reach beyond the National Capital Region to Luzon, Visayas, and Mindanao. Among these new stations, four were flagship locations, including prime sites in Baguio, Makati, Quezon City, and Bonifacio Global City (BGC). These stations strategically cater to high-traffic areas, ensuring greater convenience for motorists in both urban and provincial areas.
Caltex Fuel Quality: Powering Performance and Efficiency
Caltex continues to prioritize clean, high-performance fuels that optimize engine efficiency and durability. With the addition of more retail stations, the brand ensures that even more customers can access its premium offerings, such as Techron-powered gasoline and Power Diesel with advanced cleaning technology.
“By expanding our footprint, we’re making it easier for more Filipinos to experience the benefits of Caltex’s superior fuel quality,” said Billy Liu, Country Manager of Chevron Philippines Inc. “Our goal is to provide motorists with reliable fueling options that enhance both vehicle performance and travel efficiency.”
Strengthening Strategic Partnerships
In addition to delivering top-tier fuel, Caltex has also strengthened its retail partnerships, elevating customer convenience by incorporating well-known brands at many of its new service stations. Notable partnerships include 7-Eleven, Dunkin’, Jollibee, Chowking, Burger King, Panda Express, KFC, Kenny Rogers, Tapa King, Hen Lin, Potato Corner, and Pick Up Coffee. This collaborative approach allows customers to enjoy a seamless fueling experience combined with dining and everyday essentials.
Additionally, Caltex launched its new campaign, ‘May Point Ang Biyahe,’ celebrating the joy of travel and rewarding Filipino motorists for choosing Caltex. The campaign invites customers to fuel up and earn Caltex Rewards points, adding extra value to their journey.
Caltex’s expansion underscores its long-term commitment to the Philippine market, focusing on broadening its presence, offering enhanced customer programs, and building strong industry partnerships. With this growth, Caltex continues to provide accessible, high-quality fuel and lubricants, reinforcing its reputation as a trusted partner for Filipino drivers.