Chery Auto Philippines is revving up for an exciting second half of 2025, unveiling an aggressive growth strategy marked by new model launches, continued nationwide expansion, and a renewed focus on innovation and customer satisfaction.
At its recently held Mid-Year Dealer Conference, the brand brought together its nationwide dealer network under the theme “United in Journeys”, aligned with its new brand tagline, “Love Your Journey”—a message introduced earlier this year that reflects Chery’s vision of delivering vehicles and ownership experiences that evolve with the Filipino lifestyle.
Hosted as a strategic touchpoint between Chery Auto Philippines and its dealer partners, the conference reinforced the brand’s shared commitment to scaling new heights in sales, marketing, aftersales, and dealer development.
“We are gathered today as one Chery family—united in our commitment to the brand, and more importantly, to our customers,” said Franz Decloedt, Chery Auto Philippines Brand Head. 
“With your leadership and dedication, we will continue to build trust and deliver excellence. Together, we will bring Chery back to the top.”
A Dynamic and Diverse Lineup
Chery Auto Philippines continues to meet the evolving needs of modern Filipino drivers through a robust and value-packed lineup:
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Tiggo 2 Pro – A sleek, city-smart compact vehicle ideal for urban life.
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All-New Tiggo Grand Tour – A 7-seater MPV designed for family getaways and long drives.
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All-New Tiggo REV – A powerful, electrified 7-seater SUV that fuses performance with sustainability.
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All-New Tiggo Cross – A bold and versatile crossover priced below Php 1 million, offering standout value.
Looking ahead, the brand confirmed the rollout of several new models in late 2025, aiming to deliver even more competitive advantages in both features and affordability.
Electrifying the Road Ahead
In line with Chery’s electrification push, the brand promises to make the shift to sustainable mobility more accessible than ever.
“This is our brand proposition: we offer stylish, feature-rich, and dependable vehicles for value-driven drivers,” said Lyn Buena, UAAGI Chief Marketing Executive and Senior Vice President. 
“With our attainable electrified crossovers equipped with advanced technology, we’re making the transition to electric both easy and exciting.”
The conference closed with renewed optimism and energy from dealer partners, many expressing strong confidence in Chery’s forward-looking roadmap and product pipeline.
Backed by its passionate team and rapidly growing network, Chery Auto Philippines is determined to offer more than just cars—it’s delivering journeys that inspire, with a brand built to last.