A new chapter in Isuzu’s legacy begins. Isuzu Philippines Corporation (IPC), in partnership with ICONIC Dealership, Inc. (IDI), has officially broken ground on its 50th dealership, a landmark milestone in its ongoing “Road to 50” initiative. The soon-to-rise Isuzu Mandaluyong, strategically located along Shaw Boulevard, will bring the brand’s trusted vehicles and services even closer to the heart of Metro Manila.
Set to open its doors before year’s end, the new dealership is more than a building—it’s a symbol of growth, commitment, and a future driven by innovation and customer satisfaction.
Shaping the Future of Urban Mobility
“This milestone is more than just a new business venture,” said IPC President Mikio Tsukui during the groundbreaking ceremony. “It’s a testament to our shared vision for growth, resilience, and exceptional service. Establishing a dealership in a dynamic urban hub like Mandaluyong is both timely and strategic—it allows us to connect with more customers in one of the fastest-growing corridors of the metro.”
Mandaluyong City, with its booming residential districts, thriving commercial scene, and central location, is the perfect home for Isuzu’s flagship dealership. The city represents an evolving urban lifestyle that perfectly aligns with Isuzu’s durable, fuel-efficient lineup of light commercial vehicles.
Next-Level Customer Experience
The upcoming facility will fully integrate the Isuzu Outlet Standard (IOS), ensuring a streamlined, customer-first experience from the moment clients walk in. Spanning a 2,108-square-meter lot, the dealership will include a 709-square-meter showroom showcasing up to five vehicles, including LCVs and light-duty trucks.
On the service front, Isuzu Mandaluyong is designed for speed, efficiency, and comfort. Four fully equipped service bays, a dedicated car wash section, and generous customer parking make for a seamless aftersales journey.
“We’re not just expanding our footprint—we’re unlocking more transport solutions for businesses and elevating mobility for families,” shared Eric Wambangco, ICONIC Dealership’s National Director for Sales. “This new branch is our way of deepening our connection with the communities we serve and bringing the Isuzu promise closer to home.”
Confidence in a Trusted Partnership
As IPC continues to push boundaries and expand its nationwide presence, ICONIC Dealership remains a key driver of that momentum.
“We are proud to have ICONIC Dealership at the helm of this venture,” added Tsukui. “Their strong track record and unwavering commitment to customer service give us full confidence that Isuzu Mandaluyong will thrive in this competitive urban market.”
Driving Forward with Purpose
As Isuzu Philippines celebrates this remarkable 50th dealership, the company also reaffirms its mission: to stay within reach of every Filipino customer—delivering vehicles that are built to last, built for business, and backed by trusted aftersales support.
“This isn’t just another dealership,” Wambangco concluded. “It’s a reflection of our passion for progress, innovation, and the Filipino spirit. We’re here to deliver more than vehicles—we’re here to deliver value.”