Isuzu Philippines Corporation (IPC), in partnership with Iconic Dealership, Inc. (IDI), officially rolled out the Isuzu Cebu Truck Fest 2025—a three-day showcase of cutting-edge commercial vehicles and transport solutions tailored for the thriving Visayan market.
Held at the Dongfeng Motors showroom in Pasig, the event brought together industry leaders, fleet operators, entrepreneurs, and body builders, all united by a shared goal: to drive business growth through reliable, efficient, and future-ready mobility.
“Through this Truck Fest, we proudly bring our transport solutions to Cebu—a region where entrepreneurial spirit and resilience thrive,” said IPC President Mikio Tsukui. “Our lineup reflects our commitment to serve the evolving needs of Filipino businesses, with durable, fuel-efficient vehicles and aftersales support that keep industries moving.”
A Lineup Built for Every Business
The Truck Fest featured 10 commercial vehicles and 2 light commercial vehicles, each configured to meet real-world operational demands—from urban deliveries to long-haul logistics.
- Isuzu TRAVIZ: A top choice for SMEs, showcased in bubble top, aluminum van, and Class 1 PUV formats. Compact yet powerful, it’s ideal for both city and provincial routes, powered by the trusted 4JA1 Blue Power engine.
- Isuzu N-Series: IPC’s best-selling light-duty range, including:
- NLR85E Refrigerated Van for cold chain logistics
- QLR77E Aluminum Van for dry cargo transport
- NLR77H Class 2 PUV for public transport, offering comfort and space
- Medium to Heavy-Duty Trucks: Featuring the FVM Boom Truck with hydraulic crane for construction and utility work, plus versatile cab and chassis models like the FRR90, FTS, and EK5 for custom body applications.
- Light Commercial Vehicles: The mu-X 4×4 LS-E AT and D-MAX Flexiqube—perfect for corporate fleets, field operations, and logistics.
The Isuzu Advantage: Aftersales That Drive Success
The Isuzu Advantage: Aftersales That Drive SuccessBeyond product excellence, IPC reaffirmed its commitment to aftersales support that keeps businesses running smoothly. With a nationwide dealer network, genuine parts availability, and the Isuzu Mobile Medic—offering on-site diagnostics and maintenance—customers enjoy peace of mind and reduced downtime.
IPC also invests in driver and mechanic training programs, promoting safe, efficient vehicle use and long-term satisfaction.
Exclusive Truck Fest Offers
Attendees enjoyed exclusive spot discounts on select models, including the TRAVIZ L, N-Series, F-Series, and S & E Series—designed to help businesses invest in transport solutions that deliver lasting value.
Isuzu: Your Responsible Partner in the Visayas
With a robust lineup, trusted aftersales care, and tailored offers for Cebuano enterprises, the Isuzu Cebu Truck Fest 2025 reinforces IPC’s role as a “Responsible Partner” in driving regional growth. As Cebu continues to lead in manufacturing, logistics, and cold storage, IPC remains committed to delivering transport solutions that are built to last and ready to perform.