Isuzu Philippines Corporation (IPC) officially opened the 2025 Isuzu Truck Fest at the SMX Convention Center in Pasay, running from February 28 to March 2, 2025. With 19 trucks and light-commercial vehicles on display, this is IPC’s largest truck show to date, commemorating 25 years of being the top truck brand in the Philippines.
Celebrating Heritage and Innovation
Isuzu’s legacy of engineering excellence began in 1916 with the production of diesel engines in Japan. Over the years, the brand has perfected diesel technology, building a reputation for durability, reliability, and fuel efficiency. “This event not only marks our 25 years as the #1 truck brand in the country but also reaffirms our commitment to delivering innovative solutions for Filipino businesses,” said IPC President, Mr. Tetsuya Fujita.
Diverse Lineup and Business Solutions
The 2025 Truck Fest highlights a wide range of trucks designed to meet the evolving needs of various industries. New models include the Isuzu S&E Series heavy-duty trucks, featuring advanced Automated Manual Transmission (AMT) for improved fuel efficiency and reduced driver fatigue. These trucks also include safety features such as Anti-lock Braking System (ABS) and Electronic Vehicle Stability Control (EVSC).
For public transport, IPC unveiled the Isuzu NPR85 with Class III PUV body, providing high capacity and enhanced stability, alongside the new Isuzu TRAVIZ Class 1 PUV for shorter trips. Both meet PNS guidelines.
Other displays include heavy-duty models such as the Isuzu SW5 Tipper, NQR Garbage Compactor, and popular SME favorites like the Isuzu TRAVIZ in various body applications, including Utility Van, Mobile Kitchen, and the new TRAVIZ Concept Van. The event also showcased fleet-ready vehicles like the Isuzu D-MAX 4×4 and 4×2, Isuzu mu-X, and several government-specific models, including military and firetruck variants.
Unmatched Aftersales Support
IPC’s industry-leading aftersales services are key to its 25-year success. The company boasts a nationwide dealer network with nearly 50 dealerships, offering easy access to parts and service. IPC operates a 6,000 SQM warehouse for efficient parts distribution, extending vehicle life and enhancing resale value.
Through the Isuzu Heart and Smile Project (IHSP), IPC trains service technicians, ensuring high-quality service across the country. Additionally, IPC offers on-site servicing with its Mobile Medic Truck, as well as expert Field Engineers to provide tailored solutions.
Exclusive Promotions and Financing Offers
During the Truck Fest, IPC is offering special discounts and financing deals. Discounts of up to P135,000 are available on select models like the Isuzu N & F-Series trucks, while the Isuzu TRAVIZ is offered with a P60,000 discount. IPC is also offering 20% off on all PMS parts during the event, with further discounts on parts for purchases made by April 30, 2025. Special financing programs are available through IPC’s partners.
Isuzu: Your Responsible Partner
Isuzu remains the trusted choice for Filipino businesses due to its commitment to quality, reliability, and customer satisfaction. As new brands enter the market, Isuzu’s proven track record continues to make it the go-to brand for durable, fuel-efficient trucks supported by exceptional aftersales service.
For more information, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.