JETOUR Auto has firmly established itself as one of the most exciting names in the global automotive industry, demonstrating extraordinary growth and success in just its seventh year of operation. From being the fastest-growing new SUV brand in China to becoming a leading force in the global market, JETOUR has rapidly expanded its footprint. In 2024, the brand achieved an impressive 83.9% year-on-year increase in global sales, reaching 550,000 units and solidifying its position as one of the rising stars of the global automotive scene.
Since embarking on its global expansion in late 2018, JETOUR Auto has reached new heights. Operating in 65 countries and supported by a robust network of over 2,000 sales and service points, the company has sold a total of 1.5 million vehicles in just 76 months, earning the trust of over 50 million people worldwide. This remarkable achievement reflects the growing appeal of JETOUR’s innovative and meticulously designed SUVs, C-SUVs, EVs, and PHEVs.
The Power of the ‘Travel+’ Strategy
JETOUR’s success can be attributed to its forward-thinking “Travel+” strategy, which integrates the full spectrum of mobility needs, ensuring that the brand’s products and services are tailored to meet the evolving lifestyle demands of its customers. By leveraging the entire travel ecosystem—spanning vehicles, travel platforms, destinations, and more—JETOUR creates a seamless, holistic experience for its users. The “Travel+” strategy encompasses everything from research and development to production, sales, and service, making JETOUR’s vehicles not just a mode of transportation, but a key part of the travel experience. This approach is both inclusive and adaptive, embracing the diverse needs of customers around the world and positioning JETOUR as a leader in the mobility sector.
Commitment to ESG and Social Responsibility
Alongside its business growth, JETOUR Auto remains deeply committed to making a positive impact on society and the environment. In 2024, the brand made significant contributions to environmental conservation, endangered species protection, children’s education, and rural development initiatives globally. JETOUR’s dedication to environmental, social, and governance (ESG) principles reinforces its core values of sustainability and corporate social responsibility, underscoring its mission to drive positive change and support communities worldwide.
Vision for 2025: Innovation and Expansion
Looking ahead, JETOUR is poised for even greater success. The company’s vision for 2025 focuses on continuing the expansion of its “Travel+” strategy, with an emphasis on product innovation and global market growth. By optimizing research and development, enhancing production systems, and launching new models such as the JETOUR T2 i-DM and T1, JETOUR will offer even more options to meet the needs of global consumers. With a strengthened product lineup, JETOUR is set to solidify its leadership in the hybrid off-road segment and further expand its presence on the world stage.
More than Just Cars: A Lifestyle Brand
JETOUR is not merely about selling vehicles—it’s about providing a unique and exciting mobility lifestyle. As the brand continues to expand its reach, JETOUR is enhancing its engagement with global consumers by introducing initiatives like “Travel+ Sports,” “Travel+ Fashion,” and “Travel+ Music.” These initiatives will help to further solidify JETOUR as a lifestyle-driven automotive brand, connecting people to the experiences they love.
A Unified Vision: One World, One JETOUR, One Travel
At the heart of JETOUR’s brand is a powerful vision: “One World, One JETOUR, One Travel.” This vision reflects the company’s commitment to uniting all its users’ unique lifestyle mobility experiences into a single, cohesive narrative. As JETOUR looks to the future, it will continue to shape a world where innovation, adventure, sustainability, and inclusivity come together, creating a future where every journey is elevated by JETOUR.