JETOUR Auto has reached a landmark achievement in its brand journey, surpassing two million cumulative sales since its debut in 2018. In just seven years, JETOUR has transformed from a newcomer into a recognized global player, earning strong market trust and cementing its position among mainstream automotive brands worldwide.
From Breakthrough Debut to Global Milestone
Launched in 2018 amid industry volatility, JETOUR quickly defied expectations. Its first model, the X70, debuted in August 2018 and achieved over 10,000 monthly sales by year’s end. Milestones followed in rapid succession:
- 200,000 units by February 2020
- 400,000 units by August 2021
- 600,000 units by November 2022
- 1 million units by January 2024
- 2 million units by October 2025
This trajectory, known as “JETOUR Speed,” reflects the brand’s sharp insight into evolving travel lifestyles and its ability to deliver products that resonate with families and off-road enthusiasts alike.
Expanding the “Travel+” Strategy Worldwide
Guided by its “Travel+” strategy, JETOUR has accelerated global expansion, now operating in 91 countries and regions with over 2,000 sales and service networks. Its market leadership is evident:
- China: No. 1 in the Light Off-road segment
- Middle East: Top three overall, No. 1 among Chinese brands
- Latin America: Top three Chinese SUV brand in Ecuador, Peru, and Panama
- South Africa: Reached fourth place among Chinese SUV brands within one year of entry
Entering the Premium Hybrid Off-Road Segment
JETOUR is now setting its sights higher. The brand will debut its first premium hybrid off-road model, the G700, in the Middle East this November. Designed to deliver smarter, more premium driving experiences, the G700 signals JETOUR’s move upmarket and its ambition to redefine the hybrid off-road category.
Beyond Cars: Building a Travel Lifestyle Ecosystem
JETOUR’s vision extends beyond vehicles. Its “Travel+ Lifestyle” system integrates every stage of the user journey, offering:
- Over 10,000 travel essentials
- More than 3,000 service stations
- 176 premium campsites
- 360 alliance partners worldwide
Covering health, accessories, refits, benefits, and travel services, JETOUR positions itself as a holistic provider of mobility and lifestyle solutions.
A Message from JETOUR Philippines
Mr. Miguelito Jose, Managing Director of JETOUR Auto Philippines, emphasized:
“Surpassing two million sales in just seven years shows JETOUR is no longer a newcomer but a recognized global player. This milestone reflects the trust of our customers and the strength of our strategy. But it is just the beginning. As we enter the premium hybrid off-road segment, we are raising the bar, setting new standards, and redefining what a smart, adventurous driving experience can be.”
From products to lifestyle, JETOUR continues to evolve across every dimension. In just seven years, the brand has risen from challenger to mainstream global player. Now, with two million vehicles sold and a bold entry into the premium hybrid off-road segment, JETOUR is setting a new benchmark for innovation, adventure, and global mobility.
From Breakthrough Debut to Global Milestone
A Message from JETOUR Philippines