A new chapter in classic motorcycling unfolds as Lambretta Philippines proudly opens its newest 3S dealership in Bulacan, operated by 244 Motors Corporation. Offering Sales, Service, and Spare Parts, the dealership caters to riders who seek the perfect fusion of Italian heritage and modern performance.
This milestone coincides with Lambretta’s 78th anniversary, celebrating nearly eight decades of timeless design, innovation, and cultural impact in the global motorcycle industry. From its post-war origins to its modern-day revival, Lambretta continues to inspire generations of riders with its unmistakable style and engineering excellence.
The Bulacan dealership showcases Lambretta’s complete scooter lineup—from beloved classics to contemporary models—all crafted with the brand’s signature attention to detail. Riders can expect:
- Access to genuine Lambretta parts
- A fully equipped Preventive Maintenance Service (PMS) bay
- Expert care from certified technicians trained to uphold Lambretta’s high standards
More than just a dealership, the new shop offers a full Lambretta lifestyle experience, featuring exclusive merchandise and vintage-inspired helmets that celebrate the brand’s retro soul and contemporary edge.
At the grand opening of Lambretta Bulacan, the celebration extended beyond scooters with a vibrant showcase of partner booths that added flair and functionality to the event. Attendees explored custom builds and moto culture at Tokwa Party Garage, stylish apparel from Jabbre, and creative merchandise by FullPrint Manila. Riders also got up close with premium gear from Axor Helmets, high-performance fluids from ENI Oils and XADO Lubricants, and tech innovations courtesy of Flickertech. Together, these brands helped create a full-throttle lifestyle experience that matched Lambretta’s iconic spirit.
A Double Celebration: Lambretta x Ropali
The grand opening also marks a milestone for Ropali Corporation, Lambretta’s official distributor in the Philippines, as it celebrates 11 years of bringing premium motorcycle brands to Filipino riders.
“Lambretta has always stood for timeless design and the freedom of the open road,” said Walter Scheffrahn, Owner of Lambretta. 
“Opening in Bulacan is more than expansion—it’s about bringing our legacy closer to the riders who live and breathe the Lambretta spirit.”
“Bringing Lambretta to Region 3 and the northern side of Metro Manila is a major step in making our heritage more accessible to Filipino riders,” said Duane Manalo, Ropali’s National Sales Head of Lambretta Philippines. 
“With 244 Motors Corporation leading the Bulacan dealership, we’re creating a destination where style meets substance—a place for enthusiasts, collectors, and everyday riders to experience the timeless spirit of Lambretta, right in their own backyard.”
“The opening of Lambretta Bulacan is more than just a dealership—it’s a strategic move to bring our brand closer to the heart of Central Luzon,” said Steph Mariano, Chief Revenue Officer of Lambretta Philippines.
“As we celebrate 78 years of Lambretta’s global legacy, this launch reflects our commitment to expanding access, deepening community ties, and delivering the full Lambretta lifestyle experience to a new generation of Filipino riders.”
Serving Riders, Collectors, and Enthusiasts
Whether you’re a seasoned rider, a scooter collector, or someone drawn to the elegance of Italian engineering, the Lambretta Bulacan dealership is now open to serve the Central Luzon community—offering not just scooters, but a celebration of style, heritage, and the joy of riding.