Bermaz Auto Philippines Inc., the exclusive distributor of Mazda vehicles and parts in the country, has reported a 38% sales improvement in the first half of 2021 compared to the same period last year. Because of the growing popularity of the Mazda crossover lineup, the CX-9, CX-8, CX-5, CX-30 and CX-3 nameplates made up 60% of the total sales.
Mazda’s premium five-seater crossover, the CX-5, surged ahead in the lineup with a 38% increase in sales in the last six months versus the same period in 2020. The two premium three-row crossover models—the CX-9 and the CX-8—likewise had an immense contribution to the brand’s notable share in the premium crossover market. Mazda’s luxury executive seven-seater model, the Mazda CX-9, recorded a 100% increase in sales during the first half of 2021 compared to the same period last year. Meanwhile, the brand’s family three-row premium crossover, the Mazda CX-8, posted a 50% growth in its first half performance in 2021.
Based on consolidated industry reports up to June this year, the Mazda CX-8 is the best-selling seven-seater crossover for models priced above PhP 2 million, while the flagship Mazda CX-9 comes in second after the CX-8 in this category. The combined share for both the Mazda CX-8 and Mazda CX-9’s first half performance in this premium crossover segment is at 63%. The increased demand for both models in the last six months shows the public’s acceptance of both models as superior premium crossovers.
“The three-row CX-9 and CX-8 continue to make strong inroad into large households and management executive segments, offering unmatched premium quality and performance typical of more expensive luxury brands at a much more accessible price level,” explains Steven Tan, President and CEO of Mazda Philippines. “Combined with a comprehensive 5 Years Free Service Plan and an award-winning customer service network, the CX-9 and the CX-8 are the best three-row crossovers for your money.”
Tan adds: “The 5 Years Free Service Plan, a standard package that is included in all new Mazda vehicles, has brought a new level of ownership satisfaction to the customers from the start of the pandemic last year. I have heard from customers that the free service plan completes the premium experience of owning a Mazda—a premium product with class-leading driving and ownership experience.”
In addition to the crossovers, the Mazda MX-5 roadster has continued to win the heart and love of the Filipino automotive enthusiasts. The MX-5 has led the open-top two-door sports car segment in popularity in the first half of 2021. “We are thrilled with the joy and happiness this little sports car brings to the community,” Tan says.
Bermaz Auto Philippines, Inc. (Mazda Philippines) is the exclusive distributor of Mazda vehicles and parts in the Philippines. Mazda Philippines’ exemplary after-sales service record has been ranked #1 in the industry twice–in the 2016 and 2019 J.D. Power Customer Service Index Study. There are 16 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda Makati, Mazda Alabang, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Cebu, Mazda Negros, Mazda Iloilo, Mazda Cagayan De Oro, and Mazda Davao.