ROX Motor Philippines has officially launched its newest showroom in the heart of Metro Manila—EDSA Greenhills, San Juan City—ushering in a bold new chapter for the brand’s presence in the country. Spanning 300 square meters, the showroom is more than a retail space: it’s a lifestyle destination complete with curated merchandise, a private meeting room, and a spirit of adventure that pulses through every detail.
The grand opening event, themed “Empowered by Nature,” drew automotive enthusiasts, city officials, and industry leaders to witness the unveiling of the ROX 01 EREV—hailed as the most capable SUV in the market today. With a combined range of 1600 kilometers thanks to its Extended Range Electric Vehicle (EREV) system, the ROX 01 is engineered for both urban sophistication and off-road exploration.
Available in two distinct variants, the Sports offers a spacious 7-seater 2-2-3 layout with flat-folding second and third rows, while the Luxury elevates comfort with a 6-seater 2-2-2 configuration featuring ultra-premium second-row airline seats. Both variants come with a suite of accessories tailored for outdoor living, including a Trail Camping Set, Chassis Protection, Step Board, and Roof Rack.
Voices from the Launch
Mr. Wilfred Chua, CEO of Transcorp Inc., shared his excitement:
“ROX is more than a vehicle—it’s a statement of innovation, resilience, and readiness for the Filipino road. This showroom is a milestone in our journey to bring world-class mobility to every Filipino family. We believe in empowering lifestyles, and ROX is the perfect partner for those who dream beyond the city limits.”
Ms. Nicole Lee, Asia Department Director of ROX Motor Tech Co., Ltd., emphasized the brand’s regional vision:
“We are proud to bring ROX to the Philippines—a country rich in landscapes, culture, and spirit. The ROX 01 EREV is built to explore both. Our partnership with ROX Motor Philippines reflects our commitment to sustainable mobility and intelligent design tailored for Southeast Asia’s dynamic terrain.”
Mayor Francis Zamora, City of San Juan, welcomed the investment with pride:
“San Juan City is honored to host ROX Motor’s flagship showroom. As one of the safest and most progressive cities in Metro Manila, we continue to attract forward-thinking brands that value community, innovation, and sustainability. ROX’s arrival aligns perfectly with our vision of a vibrant, secure, and future-ready San Juan. This is more than a business—it’s a celebration of progress and partnership.”
Mr. Bryan Chua, Vice President & Managing Director of ROX Motor Philippines, closed the event with heartfelt pride:
“This showroom is our promise to every Filipino adventurer. ROX is not just a vehicle—it’s a lifestyle, a tradition in the making. Whether you’re navigating city streets or chasing horizons, ROX is built to elevate every journey. We’re proud to plant our roots in San Juan, a city that mirrors our values of safety, growth, and community.”
As the spotlight shines on the ROX 01 EREV—an SUV that redefines endurance, luxury, and adventure—ROX Motor Philippines is already setting its sights on the future. With plans to expand into the Visayas this 2026, the brand is poised to bring its flagship innovation and lifestyle experience to even more Filipino communities. The journey of ROX is only beginning, and with every showroom, every launch, and every mile conquered, it continues to build a tradition of mobility that empowers, inspires, and connects the nation.