Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers into the motorcycling way of life. To further enhance our reach in the Asia Pacific region, Royal Enfield today announced the opening of a new exclusive store in Quezon city. The store is located at 310 Tomas Morato St. Brgy. South Triangle, Quezon City. The exclusive store will now be the new flagship store for Royal Enfield in the country and is one of the biggest dealerships in the Philippines.
Customers and motorcycle enthusiasts in the Philippines can now experience 120 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.
The Royal Enfield- Quezon City by Kustom Kulture Motorcycles, Inc. an exclusive store located in the heart of the city centre and will now provide greater accessibility for motorcycling enthusiasts. Royal Enfield has a widespread sales and service network in the Asia Pacific region. In the Philippines, this will be the fifth exclusive store to be added in the existing network of Royal Enfield in the Philippines -Davao, Cagayan De Oro, Meycauayan and Pasig.
Speaking about the launch of this brand new exclusive store, Mr. Vimal Sumbly, Head of Business for Asia Pacific, Royal Enfield, said, ”Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. With an intent to further expand our outreach, we have opened our fifth exclusive store at Quezon city centre. This will get us even closer to our customers and provide easy access to the brand especially in the northern part of Manila. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”
Royal Enfield operates in the Philippines through Hardcore Brothers Custom Motorcycles Inc. who are the exclusive distributor of Royal Enfield motorcycles. They have been one of the pioneers in the custom motorcycle domain and have been associated with Royal Enfield for the past ten years.
