Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers into the motorcycling way of life. To further enhance our reach in the Asia Pacific region, Royal Enfield announced the opening of a new exclusive store in Bulacan. Located at Fabeco Building, Malhacan Road in Bulacan, and a gateway to the North. The new store will have the entire portfolio of motorcycles in addition to service and spares.
The launch of Royal Enfield- Bulacan marks a milestone in the 9 years of the brand in the Philippines. This is very timely as the economy is bouncing back and thru Hardcore Brothers Custom Motorcycles, Inc. appointed dealer Moto-Classica, North of Manila clients will surely embrace the brand further.
Speaking about the launch of the new store, Mr. Vimal Sumbly, Head of Business for Asia Pacific, Royal Enfield, said,” It has been our constant endeavor to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region. We have witnessed a great response from motorcycle enthusiasts across the Philippines and the market is showing tremendous growth potential. Motorcycle aspirants in these markets are quickly catching on to the trend of leisure motorcycling. With an intent to further expand our outreach, we have opened our third exclusive store at Bulacan, Philippines. This will get us even closer to our customers and provide easy access to the brand especially in the northern part of Luzon. We have definite plans to increase this further by the end of this fiscal.”
Customers and motorcycle enthusiasts in the Philippines can now experience 120 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The store is intended to provide significantly greater accessibility of sales and service to existing customers and to cater to increasing demand from potential customers as well.