BAIC Philippines, under UAAGI Auto Group Inc., formally welcomed basketball legend and actor Benjie Paras, together with his sons Kobe and Andre, as its newest brand ambassadors. The contract signing was held at Tsujiya Japanese Restaurant, a newly opened dining destination at Wack Wack Golf and Country Club Sports Center.
The intimate setting reflected the essence of the partnership: not just a formal endorsement, but a collaboration rooted in family, reliability, and authenticity. Benjie Paras, admired for his legacy in Philippine basketball and his life centered on family, now extends that foundation into a partnership that resonates across generations. Kobe brings the spirit of adventure, while Andre represents the modern Filipino driver — together embodying values that align naturally with BAIC’s vision.
For the Paras family, comfort, reliability, and space are essential in a vehicle. The BAIC B30e Dune proved to be the perfect fit. Andre shared his firsthand experience: “I’ve been using the BAIC B30e Dune for about two weeks. The moment I got it; I drove straight to Tagaytay. That trip showed me what hybrid technology is really about — smoother, more responsive, and more efficient. It gave me confidence that the car is ready for both city drives and long trips.”
BAIC Philippines Brand Head Timothy Sytin emphasized the significance of the collaboration: “We are happy to welcome Benjie Paras and his family to BAIC. They represent what the brand stands for — solid and reliable. This partnership is about real families and real experiences, and we are proud to have them as part of the BAIC family.”
He added that each member of the Paras family reflects a different side of BAIC:
- Benjie Paras: Legacy, trust, and strength — echoing BAIC’s heritage as one of China’s most established automotive brands.
- Kobe Paras: Adventure and confidence — aligned with BAIC’s capability‑driven SUVs.
- Andre Paras: Comfort, connectivity, and practicality — resonating with today’s generation of Filipino motorists.
The signing marked the beginning of a partnership that goes beyond marketing. It’s about shared journeys, highlighting how Filipino families move, grow, and create memories together. As BAIC Philippines continues to expand, the Paras family strengthens its voice in the market, making the brand less about features and more about real experiences on the road.