
The journey through LG’s AI-enhanced world began in the Rise & Shine (LG AI Home) zone. This area showcased how “Affectionate Intelligence” transforms everyday routines for the better. At the heart of the exhibit was a powerful on-device AI hub that learns and adapts to lifestyle patterns, offering personalized solutions while maintaining privacy by eliminating the need for external servers. Visitors explored these innovations through an engaging double-sided diorama featuring transparent OLED signage that illustrated how LG’s AI makes mornings more comfortable and efficient, proactively responding to users’ needs.
In real-time, visitors experienced how the system intelligently adapted to the user’s preferences. For instance, as a person started their workday, the system automatically optimized the lighting, temperature, and humidity in the room. With the recent acquisition of Athom, a leading smart home platform, LG’s AI integrates seamlessly with over 200 brands and 50,000 devices, offering limitless scalability and interoperability.
Moving to the Connect & Cruise (Car-Commercial) zone, LG demonstrated its AI-powered mobility solutions through the Vision AI Mobility Concept. Here, visitors encountered LG’s In-Cabin Sensing technology, which recognizes drivers and monitors their comfort, safety, and well-being. The system tracks the driver’s gaze and monitors health in real time, creating a more personalized and secure driving experience. LG’s AI also extended into digital out-of-home (DOOH) platforms, enhancing interactions through smart sensing.
In the Work & Create (Intelligent Office) zone, LG showcased how AI elevates the office environment. Visitors saw the latest lineup of AI-powered laptops, including the LG gram Pro and the LG gram Book, each designed to adapt to users’ unique work styles. Additionally, the LG CreateBoard demonstrated its AI-driven document analysis and summary capabilities, boosting productivity and efficiency.
For gamers, the Gear Up & Game (Gaming Playground) zone featured AI-enhanced gaming experiences. LG presented its webOS smart gaming monitors, including the UltraGear™ OLED Bendable Gaming Monitor, which works seamlessly with the LG ThinQ ON system for customized gaming setups. At the core of the experience was the new webOS smart gaming monitor with the α (Alpha) 9 AI processor, delivering stunning 4K visuals and immersive audio with AI Picture Quality Pro and AI Sound Pro.
In the Inspire & Innovate (LG Labs Studio) zone, LG merged innovation with practical solutions. The area highlighted LG’s experimental products, such as the multifunctional LG Projector, which combines a projector, light, and speaker. Visitors also discovered products like the Indoor Gardening Appliance, the PureDuet coffee purifier, and the pet-friendly LG AeroCat, each designed to seamlessly integrate into modern lifestyles.
The LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) solutions demonstrated LG’s forward-thinking approach to enhancing daily life with cutting-edge mobility technology.
The heart of the booth was defined by the LG SIGNATURE OLED T, the world’s first transparent and wireless 4K OLED TV. This luxurious centerpiece represented the perfect marriage of art and technology, transforming traditional viewing into a bold, artistic experience. The surrounding kinetic media façade, composed of 28 transparent OLED screens, synchronized with chandelier lighting to create mesmerizing visuals, from starry galaxies to intricate stained glass patterns. This stunning display showcased the potential of LG’s technology to elevate everyday moments into extraordinary experiences.
In the Curate & Elevate (Upscale Home Living) zone, LG demonstrated seamless integration of its innovative TVs into high-end home environments. A collaboration with iconic design house Kartell allowed visitors to experience the LG SIGNATURE OLED T, which effortlessly transitions between transparent and opaque modes, offering both a gallery-worthy display and the stunning visual quality of OLED.
In the Night area, premium LG appliances, such as the second-generation LG SIGNATURE 4-Door French-Door Refrigerator with a transparent OLED door panel, were showcased alongside smart home solutions like the LG SIGNATURE Washer & Dryer with AI DD technology. These elements, combined with designs from Molteni&C, embodied LG’s “Live Beyond” philosophy, offering both beauty and advanced functionality.
The Escape & Immerse zone invited visitors into a world of personalized entertainment, powered by LG’s Alpha 11 AI processor and webOS platform. With an expansive 97-inch OLED TV, projection mapping, and a “secret door” leading to an immersive LG TV AI world, visitors explored innovations such as the AI-powered Magic Remote, Voice ID technology, and cinematic sound and picture quality.
Finally, the Dive & Vibe zone offered a multisensory experience with AI-powered audio products in collaboration with multi-platinum musician will.i.am. The xboom by will.i.am line blended AI, sound, and musical creativity, featuring AI Sound, AI Lighting, and AI Calibration, alongside will.i.am’s RAiDiO.FYI platform, which customizes infotainment for each listener.
This year’s LG CES booth powerfully illustrated how “Affectionate Intelligence” turns technology from a mere tool into an intuitive, supportive companion. LG’s innovations seamlessly integrated AI across every aspect of life—home, work, entertainment, and mobility—demonstrating once again that Life’s Good.