adidas is shifting into high gear with the announcement of a multi-year partnership with the future Audi F1 Team, marking a bold new chapter in motorsport innovation and style. As Audi prepares to make its highly anticipated Formula 1 debut in 2026, adidas joins the journey as Official Team Partner, bringing its cutting-edge performance technology and design expertise to the grid.
This collaboration will deliver a full spectrum of elite gear—from technical apparel and footwear for drivers and crew, to fanwear that celebrates the passion of motorsport enthusiasts worldwide. The adidas x Audi F1 collection is set to launch globally in February 2026, blending precision engineering with street-ready style.
With this partnership, adidas deepens its commitment to Formula 1 and the culture surrounding one of the fastest-growing sports on the planet. The collection will reflect the shared values of both brands: performance, innovation, and a relentless drive to push boundaries—on and off the track.
Bjoern Gulden, CEO of adidas, shared his excitement: “We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic Four Rings and our Three Stripes to the 2026 paddock marks an exciting new chapter in motorsport. This partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives. We’re looking forward to unveiling everything we’ve planned to empower the team and connect with a new generation of motorsport fans.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, added: “This partnership brings together two iconic brands—the Four Rings and the Three Stripes—on a global stage. With adidas, we’re equipping our team with elite technical gear tailored to every role, enhancing human performance at every level. Beyond the race, our shared ambition is to inspire a new generation of fans through innovation, style, and an unwavering pursuit of excellence.”
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG, emphasized the legacy and vision behind the collaboration: “adidas and Audi have decades of collaboration in top-level sports—built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond innovation and peak performance: it combines the strengths and visions of two progressive brands. The upcoming adidas collection will reflect clarity and precision, just like Audi’s new design philosophy. Shaping our entry into Formula 1 together with adidas underscores the trust and appreciation we have for this collaboration.”
The adidas x Audi F1 collection will be unveiled in early 2026. Fans can follow the journey and explore the collection at adidas.com.ph/motorsport.