Tommy Hilfiger, Mercedes-AMG PETRONAS F1 Team And Awake NY Launch Collaboration

New York streetwear brand Awake NY has collaborated with the Team and their partner Tommy Hilfiger, to create a vibrant new collection and campaign ahead of the Miami Grand Prix.

The collection combines Awake NY’s founder Angelo Baque’s street-style sensibility with Tommy Hilfiger’s signature prep aesthetic to create a range of motorsport-inspired lifestyle icons that dares to be different.