The 10th anniversary of the Makina Moto Expo at the SMX Convention Center became more than just a celebration of motorcycles. It marked the official Philippine debut of IPONE, the French brand renowned worldwide for its premium lubricants crafted exclusively for two‑wheelers.
Long trusted by riders for its cutting‑edge technology and uncompromising performance, IPONE is now setting its sights on the Philippines’ dynamic motorcycle market — a landscape dominated by scooters and underbones that serve as the backbone of daily mobility.
At the heart of the launch is IPONE’s advanced line of lubricants, formulated with 100% PAO and ester base oils — Group 4 and Group 5, among the highest grades available today. By combining ester with these premium bases, IPONE delivers superior engine protection, maximum performance, and enhanced efficiency tailored to the realities of Filipino riders, whether navigating Metro Manila’s stop‑and‑go traffic or stretching out on provincial highways.
A Product Line Inspired by Progression and Style
IPONE doesn’t just sell oil — it tells a story. The brand’s range is built around the progression of Japanese martial arts belts, symbolizing how riders grow from everyday commuters to seasoned enthusiasts chasing peak performance. Each tier is paired with bold, manga‑inspired packaging that reflects energy, individuality, and the attitude of modern riders.
- Shogun (Black Belt) – This is the top tier, crafted with 100% synthetic PAO and Ester technology. It’s the same oil trusted in the Red Bull MotoGP Rookies Cup and the Endurance World Championship. For Filipino riders, that means maximum protection and performance whether you’re carving through twisties or pushing your bike hard on track days.
- Katana & Samourai (Blue Belt) – Fully synthetic oils designed for responsiveness and durability. Katana sharpens throttle response, smooths gear changes, and keeps engines efficient even at high revs — perfect for roadsters, trail bikes, and sporty GTs. Samourai, meanwhile, is built for motocross and enduro race bikes, offering optimum protection even in the harshest conditions. Riders even get a strawberry‑scented option, a quirky detail that makes maintenance a little more fun.
- R4000 (Green Belt) & 10.4 (Orange Belt) – Semi‑synthetic oils that balance performance and affordability. R4000 extends engine life, reduces oil consumption, and suits riders who want reliability without compromise. The 10.4, enriched with additives and API SN compliant, offers everyday bikers a dependable, budget‑friendly option.
R2000 – Designed for smaller CC bikes and urban riding, this semi‑synthetic oil reduces smoke emissions thanks to excellent combustion. It’s also strawberry‑scented, making it a unique choice for city riders who want clean performance.
- Katana Scoot – Tailored for sports scooters, this fully synthetic blend ensures sharp response and reliable protection, ideal for the fast‑paced urban commute.
- M4 (Yellow Belt) – The mineral oil option, API SN compliant, built for riders who want accessible, reliable lubrication at an affordable price.
This belt‑inspired system makes it easy for riders to identify which oil matches their journey. Whether you’re a commuter weaving through EDSA traffic, a scooter rider chasing efficiency, or a racer demanding world‑class performance, IPONE has a tier that speaks directly to your style and needs.
Designed for the Way Filipinos Ride
Motorcycles in the Philippines are more than machines; they are lifelines. Recognizing this, IPONE’s formulations are engineered to withstand the country’s demanding riding conditions, ensuring engines stay protected in congested city streets and on long provincial runs.
A Brand with Attitude
At its core, IPONE carries the philosophy: “Ride with Attitude.” More than performance, it represents individuality, confidence, and self‑expression — values that resonate deeply with the Filipino riding community.
Philippe Chul captured this vision during the launch: “The Philippines is a key market with a strong motorcycle culture, where bikes are part of everyday life.
With IPONE, we are bringing products designed for how Filipinos truly ride — through traffic, long distances, and varying conditions. More than performance, IPONE is about giving riders confidence in their machines and allowing them to express their individuality on the road.”
The Makina Moto Expo provided the perfect stage for IPONE’s arrival, drawing media, distributors, influencers, and enthusiasts. At the IPONE booth, visitors experienced:
- A full product showcase and education
- Brand introduction and storytelling
- Interactive engagement activities
- Direct connections with consumers and trade partners
This launch cements IPONE’s official entry into the Philippine market, building on earlier engagements with the local riding community and laying the foundation for long‑term growth and brand development.