The Motul Dealers Convention 2026 unfolded over three vibrant days in Alaminos, Pangasinan, with more than 100 dealers in attendance. As invited media, we had the privilege to cover the event firsthand, meeting dealers, partners, and executives who together embody Motul’s commanding presence in the Philippine market.
But beyond the camaraderie and spectacle, one achievement stood tall: 4.6 million liters of Motul sold across Luzon in 2025. This milestone was more than a number—it was proof of Motul’s enduring role as the lifeblood of Filipino mobility, powering motorcycles, cars, trucks, buses, watercraft, and motorsport machines alike. Each liter represented journeys taken, traditions upheld, and triumphs achieved on and off the road.
Day 1: Welcome Dinner with the Mayor
The convention opened at Proxy Plus Hotel, where Arth Bryan C. Celeste, Mayor of Alaminos personally welcomed Motul and Infiniteserv International. 
His presence underscored the city’s pride in hosting the convention and highlighted the strong partnership between Motul, Infiniteserv International, and the local community. The Mayor’s words echoed the significance of the 4.6 million liters milestone—fuel not just for engines, but for livelihoods, tourism, and local pride.
Riding with them was a reminder of how Motul’s reliability and performance power journeys both big and small.Day 2: Hundred Islands Adventure & Fellowship Night
Day 2 was a celebration of camaraderie and exploration. Dealers embarked on the Hundred Islands Adventure, turning the turquoise waters of Alaminos into a backdrop for Motul’s spirit of unity.
Conversations flowed on the Main Island, where even tourists shared how Motul has impacted their journeys—proof that the brand is deeply woven into everyday mobility.
The day ended with a Fellowship Night at Maxine by the Sea, where dealers gathered under a Bohemian theme. It was here we saw the human side of the network—dealers connecting, laughing, and celebrating milestones together. 
The 4.6 million liters achievement became a shared badge of honor, a reminder that every dealer contributes to Motul’s expanding territory and trusted tradition.
Day 3: Parade of Power and Presence
Day 3 brought the convention to its peak with the Motul by Infiniteserv International Parade in Alaminos. Executives and ambassadors led a spectacle of tradition, performance, and unity across motorsport.
2-Wheels Legacy
From motocross prodigies starting at age 9 to seasoned champions, Motul’s two-wheel ambassadors embodied grit and adrenaline: Pia Gabriel, the iconic Dashi Wanatabe, powerhouse Marvin Mangulabnan, and Joey Rivero of Zero2Podium—all proving that Motul fuels every ride, every generation.
4-Wheels Dominant
4-Wheels DominantOn the asphalt, Motul’s four-wheel ambassadors commanded respect: drifting legend Dr. Drift (Audel Sison), alongside Ashley Sison (“Daughter Drift”), Arianne Sison (“Sister Drift”), Angelo Magtoto, motorsport icon Carlos Anton, and rising star Iñigo Anton of F4 Asia. Together, they carried the Motul banner with precision, endurance, and presence.
Leadership at the Helm
Leadership at the HelmInfiniteserv International’s executives led the parade, celebrating the 4.6 million liters sold in Luzon in 2025—a figure that cements Motul’s place as the lifeblood of motorsport and mobility. It was more than fuel; it was a testament to trust, tradition, and triumph across generations of Filipino riders and drivers.
The Meaning of 4.6 Million Liters
The Meaning of 4.6 Million LitersTo put the achievement into perspective:
- It represents millions of journeys—from family road trips to competitive races.
- It symbolizes dealer strength and unity, with every liter sold reflecting the dedication of Motul’s nationwide network.
- It underscores Motul’s territory, proving its dominance across Luzon and its expanding reach across the Philippines.
- Most importantly, it embodies tradition and triumph, showing how Motul has become inseparable from Filipino mobility culture.
Motul Dealers Con 2026 was not just a gathering—it was a celebration of scale, spirit, and success. With 4.6 million liters fueling tradition, triumph, and territory, Motul and Infiniteserv International continue to write the story of mobility in the Philippines, one liter at a time.