ALPINA

BMW ALPINA: Where Heritage Meets Modern Exclusivity

The transfer of the Alpina trademark rights marks the official launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The brand’s initial focus will be on activation, showcasing its hallmark blend of maximum performance, superior ride comfort, and unmistakable driving character. This is complemented by a portfolio of bespoke options, […]

January 2, 2026 Industry News