The transfer of the Alpina trademark rights marks the official launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The brand’s initial focus will be on activation, showcasing its hallmark blend of maximum performance, superior ride comfort, and unmistakable driving character. This is complemented by a portfolio of bespoke options, custom materials, and signature details that define BMW ALPINA’s individuality.
Tradition Meets Future
With its storied heritage, BMW Group recognizes the responsibility of carrying the ALPINA legacy forward. The new BMW ALPINA wordmark embodies clarity, calm, and confidence. Positioned prominently at the rear, it underscores the brand’s independent personality within BMW Group. Inspired by ALPINA’s asymmetrical wordmark from the 1970s, the elegant, contemporary design bridges history with future innovation.
A New Direction in Modern Exclusivity
BMW ALPINA vehicles are crafted to the highest standards of materials selection and craftsmanship, meeting the most demanding expectations in visuals, acoustics, and tactile quality. Buyers are offered an extensive portfolio of bespoke options, ensuring every BMW ALPINA carries a unique, unmistakable character. Each model is designed as an exclusive object for connoisseurs, delivering extraordinary individuality without compromise on performance or comfort.