BMW
Future in Focus: BMW iX3 Debuts Neue Klasse Innovations at CES 2026
The new BMW iX3 takes center stage at CES 2026, showcasing the next chapter of BMW innovation as the debut model of the Neue Klasse. Packed with groundbreaking technologies—from AI‑powered voice interaction to sixth‑generation eDrive efficiency—the iX3 sets the tone for BMW’s future, with its innovations slated to roll out across 40 new models by […]
January 7, 2026 Industry News
BMW ALPINA: Where Heritage Meets Modern Exclusivity
The transfer of the Alpina trademark rights marks the official launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The brand’s initial focus will be on activation, showcasing its hallmark blend of maximum performance, superior ride comfort, and unmistakable driving character. This is complemented by a portfolio of bespoke options, […]
January 2, 2026 Industry News
Achieving Excellence Together: BMW Group’s Partner Academy and the Power of Teamwork
Success is built on collaboration – whether it’s on the racetrack, in the boardroom, or on the factory floor. This principle holds true for the BMW Group, which, in partnership with its external collaborators, continues to push the boundaries of innovation, performance, and quality. Just like elite athletes who train relentlessly to perfect their craft, […]
April 7, 2025 Motor Sports, What's New
Discover BMW’s 20th Art Car at Art Basel Hong Kong 2025: Where Art Meets Performance
Prepare for an exhilarating fusion of art, innovation, and speed as BMW unveils the 20th BMW Art Car at Art Basel Hong Kong 2025. Designed by the acclaimed artist Julie Mehretu, this masterpiece marks a monumental milestone in the BMW Art Car World Tour, celebrating 50 years of iconic “rolling sculptures” that have seamlessly united […]
March 26, 2025 Lifestyle
Ugo de Wilde Becomes a BMW M Works Driver, to Compete in a BMW M4 GT3 EVO
The BMW M Motorsport works driver line-up receives additional reinforcement at the beginning of 2025. 22-year-old Belgian Ugo de Wilde will compete in races driving the BMW M4 GT3 EVO starting from the upcoming season. His participation includes races in the Fanatec GT World Challenge Europe powered by AWS, among others. De Wilde has proved […]
January 12, 2025 Motor Sports, What's New