Mini Cooper SE

International BIG LOVE launch campaign for the new MINI Edition models

The new MINI Edition models are due to hit the showrooms in spring 2022. For the first time, all current models of the tradition-steeped British premium car manufacturer will be launched at the same time, each in its own special edition. The market launch will be accompanied by an equally novel form of communication. An […]

February 11, 2022 Industry News, What's New

MINI Cooper SE Countryman ALL4 through the banking capital Frankfurt

Anyone approaching the banking metropolis of Frankfurt am Main on the Autobahn 5 from the north will see it from afar: the skyline of skyscraper towers where, among others, the major financial institutions have set up their headquarters. No other city in Germany welcomes its visitors with a comparable panorama. Frankfurt is not only the […]

July 22, 2021 Automobiles

Three colours, three roofs, endless individualisation: the MINI Multitone Roof

MINI has a long tradition of colour diversity. A contrasting paint finish for the roof once helped the classic Mini to achieve a particularly expressive appearance and has continued to set attractive visual accents in various colour tones since the launch of the modern MINI 20 years ago. With the exclusive Multitone Roof, the individualisation […]

July 7, 2021 Industry News

MINI goes on holiday – with the greenest camper fleet in the world

Holidays in the region and journeys of discovery through the local countryside will continue to be high on the list of priorities for many people seeking relaxation in the summer of 2021. The desire to relax in nature also inspires a preference for camping. These holiday trends are beneficial for the eco-balance, especially when they […]

May 19, 2021 Automobiles