The Philippines is on the cusp of a new chapter in automotive luxury, as Hongqi, Asia’s premier luxury marque, sets its sights on a bold expansion. With a legacy of over 60 years, Hongqi is transforming the Philippine automotive landscape, offering vehicles that embody sophistication, performance, and innovation for those who dare to challenge convention.
Since 1958, Hongqi has stood as a symbol of uncompromising elegance. A name synonymous with prestige, the brand has served global leaders during monumental moments in history, creating cars that transcend mere transportation and represent power and refinement. Today, Hongqi continues to deliver awe-inspiring vehicles to the world, fusing cutting-edge technology with timeless luxury.
Having made its debut in the Philippines in 2023, Hongqi is firmly committed to expanding its footprint and offering Filipinos a chance to experience world-class automotive excellence. The brand kicked off its journey with a flagship showroom in Bonifacio Global City (BGC) and has since extended its reach with new locations in Manila Bay, Alabang, and Quezon City. This strategic expansion not only makes Hongqi’s prestigious lineup more accessible to the Filipino market but also underscores its “dual-power approach,” with a diverse range of models that include both all-electric and traditional internal combustion engine vehicles. The move positions Hongqi at the forefront of the growing demand for luxury automobiles in the Philippines.
At the heart of Hongqi’s expansion are two standout models: the Hongqi H9, a flagship sedan that exudes elegance, and the E-HS9, the brand’s signature all-electric SUV.
Both vehicles showcase the pinnacle of automotive engineering, with designs that command attention and interiors that offer unmatched luxury. Advanced technology, rich leather details, and intuitive features promise an unrivalled driving experience that combines comfort, control, and cutting-edge performance.
“The H9 and E-HS9 are just the beginning of a bold new era for Hongqi,” says Rashid Delgado, President of Hongqi Philippines. “With our continued expansion throughout 2025 and beyond, we are introducing a new direction in automotive luxury. By offering Filipinos access to the finest in automotive craftsmanship—new showrooms, new models, and an exciting vision for the future—we dare to defy standards and set new ones.”
Hongqi is not just about stunning vehicles; it’s about giving Filipinos the opportunity to express their individuality, redefine luxury, and break free from the ordinary.
Discover the Hongqi H9, E-HS9, and the full lineup of luxury vehicles by visiting your nearest dealer at BGC, Manila Bay, Alabang, or Quezon City. To learn more or book a test drive, visit Hongqi’s official website or connect with Hongqi on Facebook at @hongqi.philippines and on Instagram at @hongqi.ph.
Step into the future of luxury with Hongqi.