Caltex, a brand marketed by Chevron Philippines Inc. (CPI), is expanding its non-fuel retail (NFR) offerings to complement its growing retail presence. In an exciting new partnership, Caltex has joined forces with PICKUP COFFEE, a proudly Filipino brand dedicated to delivering fast, delicious, and affordable coffee wherever people go.
This collaboration presents a significant opportunity for Caltex to enhance its NFR strategy. By teaming up with PICKUP COFFEE, renowned for its premium espresso-based beverages and exceptional customer service, Caltex can now offer customers an elevated coffee experience while they refuel. The partnership is expected to increase foot traffic to Caltex stations, boost revenue, and further enhance the Caltex brand image. Additionally, it aligns with Caltex’s commitment to providing value-added services that improve overall customer satisfaction.
Caltex is committed to fostering long-term partnerships built on trust and shared goals, recognizing that collaboration is key to sustainable success. PICKUP COFFEE shares this philosophy, emphasizing mutual success and a focus on creating a meaningful, lasting impact through partnership.
“We’re excited to partner with Caltex, as we both value long-term relationships based on trust and mutual success. This collaboration highlights our shared commitment to delivering exceptional value and improving the customer experience. We’re confident that this partnership will have a lasting positive impact,” said Francis Flores, CEO of PICKUP COFFEE.
Billy Liu, General Manager and Country Chair of CPI, added, “This partnership with PICKUP COFFEE will further strengthen Caltex’s brand presence and reputation. It represents our dedication to innovation, value, and providing customers with a seamless and rewarding experience as we continue to grow sustainably.”