Ford Philippines is elevating the vehicle ownership experience with the introduction of its Mobile Service Vehicle (MSV), offering customers a convenient and efficient solution for maintaining and servicing their Ford vehicles on the go.
The MSV acts as a mobile extension of Ford’s dealership service lanes, fully equipped with advanced diagnostic systems, Ford Genuine Parts, and specialized tools to deliver high-quality service directly to customers. Whether at home or other designated locations, the MSV brings the service center to customers’ doorsteps for a hassle-free experience.
Among the services the MSV offers are oil changes, wiper replacements, multi-point inspections, tire rotations, brake checks, battery maintenance, and software updates. This mobile service provides a comprehensive range of solutions to keep Ford vehicles running smoothly without needing to visit a dealership.
“Our customers lead busy lives, and we understand the importance of making vehicle ownership as convenient as possible,” said Pedro Simoes, Managing Director of Ford Philippines. 
“With the Mobile Service Vehicle, we’re bringing expert service directly to our customers, saving them valuable time while ensuring their Ford vehicles are always in top condition.”
A recent demonstration at the San Lorenzo Village Clubhouse in Makati City highlighted the MSV’s capabilities, as Ford technicians performed on-site maintenance for a Ford Territory. Vishal Chandiramani, a local marketing executive, shared his positive experience: “The MSV is a game-changer. It allows me to get my Ford serviced without worrying about fitting it into my busy schedule. I can have it done at my home while still focusing on work and spending quality time with my family.”
A Proven Success Worldwide
The MSV has already proven successful in markets like Thailand, India, South Africa, and Vietnam, where it facilitated over 370,000 service experiences in 2024 alone. The introduction of the MSV has redefined the traditional service experience, allowing Ford customers around the world to access high-quality maintenance at their convenience, which in turn has boosted customer satisfaction and loyalty.
Setting New Standards in Aftersales Service
Ford’s Mobile Service Vehicle sets a new benchmark in automotive aftersales, offering a seamless and convenient alternative to traditional dealership visits. By providing access to genuine parts and expert technicians, the MSV underscores Ford’s commitment to meeting the evolving needs of its customers.
“The MSV is not just a service, it’s a commitment to keeping our customers moving with confidence,” said Joyce Laxamana, Director of Ford’s Customer Service Division. 
“With this new initiative, we’re making it easier, more accessible, and more convenient for Ford owners to keep their vehicles in peak condition.”
Ford owners can now book an MSV service appointment through their nearest Ford dealership or by visiting www.ford.com.ph/service-booking/.
