A night of celebration, recognition, and sheer automotive pride unfolded at the Solaire Grand Ballroom in Parañaque City as Ford Philippines honored its top-performing dealers at the much-anticipated 2025 Ford Dealer Convention.
In a grand tribute to excellence, Ford dealers from across the country gathered under one roof to be recognized for their exceptional contributions in Sales, Service, and Customer Experience (CX) — all vital pillars of the Ford brand’s continued success in the Philippines.
Celebrating the Best in Sales
The spotlight shone brightly on individuals and dealer teams who surpassed targets and delivered impressive retail and fleet performance. Taking top honors in Metro Manila, Justine Faith Lim of Ford Global City dominated multiple categories — a clear standout in Ranger, Everest, and Territory retail sales.
Provincial champions like Roxanne Marie Roa (Ford Cagayan de Oro) and Aira Janica Quizon (Ford Pampanga & Ford General Santos) also made their mark, proving that excellence knows no geographical bounds.
Top Dealer Awards also went to:
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Ford Global City – Top Metro Dealer
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Ford Pampanga – Top Provincial Dealer
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Ford Manila – Top Fleet Sales Dealer
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ANC Group – Top Selling Dealer Group
Service Excellence Takes Center Stage
Ford’s after-sales service has long been a benchmark in the industry, and this year’s honorees truly raised the bar. From parts and accessories to warranty processing and extended service offerings, the Service Category spotlighted teams who delivered consistent value and reliability.
Highlights include:
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Reynold Andres of Ford Isabela – Warranty Processor of the Year
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Ford Global City – Top Seller for Accessories & Extended Service
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Ford EDSA and Ford Ormoc – Service Teams of the Year for Metro and Provincial, respectively
Putting Customers First: CX Champions
Putting Customers First: CX ChampionsDelivering an exceptional customer journey is at the heart of the Ford ownership experience. In the CX category, Ford honored individuals and dealers who went above and beyond to deliver satisfaction — from showroom floor to service bay.
Ford Alabang emerged as a CX powerhouse, sweeping awards for Overall Customer Experience, Sales, and Service CX.
Top individual performers included:
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Marje Villarosa (Ford Batangas) and Anna Marie Asne (Ford Global City) – Top Sales Consultants in CX
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Carina Tanedo, Ruffa Maninantan, and Junjun Macalalad – Top Service Advisors from Ford Alabang
Recognizing Financial Excellence: Bank Partner Awards
Ford’s banking partners EastWest Bank and BPI also joined in the celebration, awarding dealers who delivered stellar results in vehicle financing and bank bookings.
EastWest Bank Highlights:
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Ford Davao – Top Mindanao Dealer
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Ford Cebu – Top Visayas Dealer
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Ford Balintawak – Top Metro Dealer
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ANC Group – Top Selling Dealer Group
BPI Honors:
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Ford Alabang – Top Metro Dealer
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Ford Cainta – Top Luzon Dealer
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Ford ARB Group – Highest Group Penetration Rate
Pedro Simoes, Managing Director of Ford Philippines, captured the spirit of the evening perfectly:
“We thank our dealer teams for what they do for Ford and our customers every day. They represent us in delivering the Ford ownership experience, and we are proud to shine the spotlight on these outstanding performers for their significant contributions to our success.”
With excellence as their driving force, these awardees have not only upheld the Ford legacy — they’ve fueled its journey into the future.