The island paradise of Panglao just got a power boost on two wheels! Suzuki Philippines Inc. (SPH), in partnership with DES Strong Motors Inc., proudly opened its very first Suzuki 3S Shop in Panglao — bringing a full-service motorcycle experience right to the heart of Bohol.
This newly launched 3S (Sales, Spare Parts, and Service) Shop is the third collaboration between SPH and DES Strong Motors, solidifying a growing alliance that’s revving up support for riders across the Visayas. Located in Poblacion, Panglao, the store is a one-stop hub where riders can explore Suzuki’s full lineup of motorcycles, source genuine parts, and receive expert maintenance — all under one roof.
The grand opening wasn’t just a ribbon-cutting event — it was a full-on festival for local riders. The day kicked off with thrilling test rides and a service caravan, allowing guests to get a taste of Suzuki’s signature performance and care. A spirited motorcade, shop blessing, and ceremonial ribbon-cutting followed, led by Suzuki Philippines President Mr. Koichiro Hirao, DES Strong Motors President Dr. Silvestre Lumapas Jr., and Panglao Mayor Hon. Edgardo “Boy” Arcay.
Joining them were key figures from both companies, including:
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Mr. Jose Salavarria, Suzuki Philippines Motorcycles Sales & Marketing Division Head
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Mr. Daigo Morikawa, Assistant to the Division Head and MC Marketing Department Head
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Mr. Cyril Aguadera, MC Dealer Development Group Head
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Mr. Engelbert Alinsug, SPH Visayas Branch Head
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Ms. Desiree Pinera, Auto Dealer Development Group Head
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Ms. Marilou Lumapas, DES Strong Motors Vice President
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Dr. Tom Joshua Lumapas, Managing Director
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Ms. Louise Camille Lumapas, Managing Director for Cars
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Ms. Irish Lumapas, Managing Director
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Mr. Eleazar G. Roa, AVP for Sales and Marketing
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Ms. Aurora C. Jayectin, AVP for Finance
Their strong presence reflected the robust partnership between Suzuki Philippines and DES Strong Motors — a collaboration driven by a shared vision to empower Filipino riders.
In his speech, Mr. Hirao praised the DES Strong team’s passion and support, noting how Panglao’s laid-back island lifestyle is a perfect match for the ease and freedom that Suzuki motorcycles bring. “We’re not just here to sell motorcycles — we’re here to support our riders every step of the way,” he said.
To top off the celebration, the event featured a motor show, a thrilling slow race competition, and crowd-favorite contests like the Suzuki Dance Showdown and Biker Babe Pageant, turning the day into an unforgettable ride for all attendees.
With the opening of the Panglao 3S Shop, Suzuki Philippines and DES Strong Motors are accelerating their mission to be “By the Filipinos’ Side” — offering quality, reliability, and a genuine riding experience that goes beyond the road.