The new BMW iX3 takes center stage at CES 2026, showcasing the next chapter of BMW innovation as the debut model of the Neue Klasse. Packed with groundbreaking technologies—from AI‑powered voice interaction to sixth‑generation eDrive efficiency—the iX3 sets the tone for BMW’s future, with its innovations slated to roll out across 40 new models by 2027.
AI Meets Driving: BMW Intelligent Personal Assistant with Alexa+
For the first time, BMW unveils its AI‑powered Intelligent Personal Assistant enhanced with Amazon Alexa+. This next‑generation voice assistant allows natural, multi‑question dialogue, seamlessly blending vehicle functions with general knowledge queries.
Built on generative AI, it represents a leap in intuitive, intelligent in‑car interaction. Rollout begins in Germany and the USA in the second half of 2026.
Entertainment Reimagined: Movies, Music, Gaming, and More
The iX3 transforms waiting time into playtime. With Disney+, TiVo‑powered Video App, and the upcoming YouTube Music integration, passengers enjoy streaming, video calls via Zoom, and immersive gaming through AirConsole.
Highlights include exclusive titles like Hot Wheels: Xtreme Overdrive™ and classics like UNO® Car Party, playable with smartphones or Bluetooth controllers.
Sixth‑Generation BMW eDrive: Efficiency, Range, and Charging Power
Sixth‑Generation BMW eDrive: Efficiency, Range, and Charging PowerThe iX3 50 xDrive introduces BMW’s most advanced eDrive yet:
- Dual motors delivering 345 kW/469 hp and 645 Nm torque
- 0–100 km/h in 4.9 seconds with a top speed of 210 km/h
- New cylindrical cell battery with 108.7 kWh usable energy, enabling up to 805 km WLTP range
- 800V charging adds 372 km in just 10 minutes, with 10–80% charge in 21 minutes
- Bidirectional charging (V2L, V2H, V2G) turns the iX3 into a mobile powerbank and energy hub
Driving Dynamics: The “Heart of Joy”
Driving Dynamics: The “Heart of Joy”At the core of the Neue Klasse lies the Heart of Joy, a high‑performance control unit managing drivetrain, brakes, recuperation, and steering with ten times the speed of conventional systems. Paired with BMW’s Dynamic Performance Control, it delivers precision, agility, and seamless energy recuperation—98% of braking maneuvers use recuperation alone.
Automated Driving: The “Superbrain” of Assistance
With 20x more processing power, the iX3’s new driver assistance “superbrain” enables advanced Level 2 functions. The Highway Assistant allows hands‑free driving up to 130 km/h, automated lane changes with a glance, and proactive route guidance. The City Assistant adds smart urban features like automatic restart at traffic lights, with more updates coming over‑the‑air.
Symbiotic Drive: Human + AI Harmony
BMW’s Symbiotic Drive merges driver inputs with AI‑enabled software for a uniquely intuitive experience. From smooth braking to lane guidance, it creates a new dimension of Sheer Driving Pleasure—where human instinct and machine intelligence move as one.
The BMW iX3 at CES 2026 is more than a car—it’s a statement of BMW’s vision for the future: intelligent, connected, efficient, and exhilarating. With the Neue Klasse, BMW is not just redefining electric mobility, but reshaping the very experience of driving.