From Vanity Metrics to Real Revenue: The Future of ROI in Mobility Marketing

Performance has always defined the mobility industry. Cars, motorcycles, and trucks are judged by how well they convert power into movement—and marketing should be no different. That’s why this new e-book is making waves: written by a former automotive industry insider, it finally gives marketers and business owners a clear way to tie campaigns directly to revenue.

Whether you’re leading a dealership, running aftermarket operations, or managing brand strategy, this guide speaks the language every mobility professional respect: results.

The Hidden Struggle Marketers Face

You’ve built the campaign. The numbers rolled in. Engagement surged. The team celebrated.

But then came the boardroom. Suddenly, the metrics that impressed your team felt “soft” to your CEO and CFO. Likes, reach, and brand lift weren’t enough. The question hung in the air: “But how much revenue did this really bring in?”

The truth is, the numbers exist—but they’re buried across disconnected platforms, wrapped in vanity metrics that don’t move the business forward. What’s missing isn’t effort or creativity. It’s a clear, credible, repeatable way to trace marketing back to the bottom line.

Introducing: Reverse ROI Mapping

Reverse ROI Mapping is the new blueprint for marketing campaigns that actually convert into revenue.

This 84-page e-book reveals why many campaigns look successful but fail to demonstrate real ROI. It explains why vanity metrics rarely translate into profit and introduces a simple, repeatable system to confidently prove marketing’s contribution to revenue.

What You’ll Gain

  1. Master ROI Reconstruction – Rebuild your ROI story layer by layer and uncover what’s truly driving profit.
  2. Simplify and Multiply Returns – Cut through chaos with a proven system that speeds clarity and boosts results.
  3. Adopt a Revenue-Focused Mindset – Shift from vanity metrics to financial impact.
  4. Streamline Campaigns – Focus on what moves the needle, eliminate clutter, and unleash performance.
  5. Spot Early Success Signals – Predict outcomes faster, saving time and budget.
  6. Overcome Complexity – Break free from analysis paralysis with a practical framework.
  7. Foster Collaboration – Align Marketing, Sales, and Customer Service under one ROI language.
  8. Conduct Smarter Debriefs – Turn every campaign into a treasure map of insights.
  9. Repurpose Winning Elements – Unlock ROI hidden in past campaigns.
  10. Use Practical Tools & Worksheets – Immediate, no-fluff resources for effortless implementation.

Get the Guide

If this resonates with the daily pressures you face, dive deeper into the full framework through Angel De Luna’s e-book, Reverse ROI Mapping.

Get the complete guide here: Reverse ROI Mapping Not ready to commit? Sign up at angeldelunabooks.com for the free Mini ROI Planner—a perfect preview before taking the leap. For more insights and real-world marketing stories, follow Angel on Facebook.